Marketing Info

5 Innovative B2B Marketing Trends for 2019

While there are many tried-and-true approaches to B2B marketing, it’s important to notice and test out-of-the-box and innovative marketing trends – it’s becoming more and more difficult to stand out from all the competition, and others. Any edge you can gain by trying out alternatives will be the key to increasing awareness of your brand.

To help get your creative juices flowing, here are 5 Innovative B2B Marketing Trends for You to Try in 2019.

As of April 2019, there are over 29 million podcast episodes in existence, and these numbers are growing rapidly. in America alone, 51% of the population has listened to a podcast, there are also 14 million more weekly podcast listeners this year than last year, which is roughly half the population of the entire country of Canada.

Does thought leadership play an important role in your content marketing strategy? If so, perhaps it makes sense to create a scheduled, recurring podcast that includes experts in your industry — both in your company and your customer network — to share your stories and help you reach new audiences. For.

Since podcasts are listened to when people are cooking dinner, driving a car while traveling, or going for a walk or a run or work outside, they can be absorbed in large part during otherwise idle time. Is.

If you want to get into the mix when it comes to voice search, this is a great way to do so. create alexa skill, The platform is not yet full of different skillset, and thus, it can be a good way to get ahead of the competition and create more awareness for your brand. If your business offers hotel property management systems, it probably makes sense to create a daily flash briefing, targeting hotel owners with specific and related news in the hospitality industry or hotel-related service tips. Hear your thought leadership to your potential lead, and it will put your business at the top!

Also known as key-account marketing, account-based marketing (or ABM) targets individual individuals versus companies. In more complex B2B sales, this allows businesses to market to multiple people within the same potential company with relevance. This allows you to flip around the traditional buyer funnel to identify suitable target companies instead, and expand your engagement within that specific company.

Many businesses are now successfully using AI in the form of chatbots as an important customer touchpoint to address client needs and answer questions.

AI also plays an important role in programmatic advertising, helping with ad buying techniques, and connecting buyers and publishers with greater efficiency and relevance. This allows us to pull out critical data sets using machine learning to help build insights into future content strategy that will resonate with target buyer individuals.

Although this form of AI isn’t yet sophisticated enough to actually use that information to create the content itself, it will continue to play a bigger role over time, as we change the way we use all that data. Resources to improve and turn it into real content.

Now Instagram Stories has the ability to create your own filters. It provides an opportunity for B2B businesses to establish a visible brand identity of the fact that they do not have actual physical products.

Since there is also an option to build links and call to action, this is another great opportunity for lead generation that didn’t exist before, providing a platform for all types of businesses to become more and more creative. Because you can have multiple pieces of connected content, companies now have the opportunity to create live buyer funnels that lead to conversions, all in one place.

In addition, since you can showcase the more real and authentic side of your business, Instagram is an apt place to engage with thought leadership and more relevant ‘behind the scenes’ views. This leads to the ability to build trust with compelling storytelling, as long as your brand’s target audience is directed toward the younger audience already on the platform.

In short, here are 5 innovative B2B marketing trends for you to try out in 2019:

  1. b2b podcasts
  2. Alexa Skills Flash Briefing
  3. account based marketing
  4. artificial intelligence
  5. Instagram Storytelling

Now that you know more about some of the innovative B2B marketing trends, please check out our recent blog posts that include useful inbound marketing tips. If you liked this video, subscribe to the Umami Marketing YouTube Channel and Monthly Digital Marketing Postcards.

About the Author


Founder and Chief Executive Officer

A three-time successful entrepreneur and founder of Umami Marketing, Victoria works with companies around the world to build their digital marketing presence and attract more customers.

Leave a Reply

Your email address will not be published.

Back to top button