By now, you’ve likely heard about influencer marketing and strategies for working with influencers or digital creators to help market or promote your business.
But did you know that influencers and content creators are not the same? Many people use those words interchangeably, and while they are similar, they are not the same.
So which type should your business be dealing with and what is the difference between the two?
Let’s take a look at the main differences between the two and tell you how your business can collaborate with an influencer, digital creator, or both.
- What do digital producers do?
- What do influencers do?
- digital producers vs influencers
- How brands can collaborate with digital creators or influencers
- Start working with creators and influencers to drive your goals
What do digital producers do?
digital producer or content creator create content-to put it Very Bus. His work is in his job title. They create videos, photos, graphics, informational resources, blog content, etc., and distribute it across various channels like Instagram, YouTube, TikTok, their personal website and more.
Digital creators focus on creating content that appeals to their audience. How-to guides, “Day in the Life” series, tips and tutorials, beautiful photography, engaging videos – these are just some of the types of content they know their audience wants to consume.
Their content is professional and of high quality because it is the sole purpose of digital creators to create that content. This is why they attract highly engaged audiences, even if they are not that large.
What do influencers do?
influential person There are social media personalities who—again, it’s in the title of their work—effect His followers do or buy something based on what they do or buy.
These are fitness Instagrammers who share their protein shakes and athletic wear of choice. The beauty guru who associates each of her eyeshadow palettes with affiliate codes to cut down on everything her followers buy. Each brand is tagged in what fashionistas post new #ootd photos of the day.
Influencers are simply sharing how they live their lives, promoting the products and services they use along the way.
Digital Producer vs Influencer
Although it may seem that these two are very similar or similar, the main difference lies in intention behind their work, Content creators can still influence their audience and influencers are still creating content.
However, influential people Work with the intention of persuading their followers to buy a specific brand, product, service, etc., usually because they usually receive their own incentive or percentage from each sale. Alternatively, some influencers may charge per post based on their follower size.
content creator Work with the intention of creating engaging content that educates and informs your audience. They have the power to grow a larger audience, but it’s usually less about the creator themselves and more about the information they’re sharing.
Here’s a great example of an influencer: Teja Barton shared some photos of herself in LELLO sunglasses and included a call-to-action to buy her Labor Day sale directly in her caption.
With over 50,000 likes on this image, it’s likely that at least a handful of them have made a purchase based on this image alone.
And here’s an example of a digital producer:
Adrienne of Yoga With Adrienne has used her platform to sell products at some point or another, but her entire mission is to create videos with yoga routines that her 10.3 million subscribers can follow.
In your marketing strategy, you can choose to work with one type of manufacturer or both—but keep in mind that each will have different results.
working with an influential person Photos and videos will appear as a result that show your product in action. You pay the influencer a fee based on the size of their audience and the amount of product promotion they do for you.
working with a content creator Supplies your business with content surrounding your brand’s products or services. This can be a blog post, a video, a podcast episode, etc. Content creators are likely to have their own payment structure, whether you pay by the word, by the hour, or per project.
Let’s look at the nuances of working with influencers versus digital creators as a part of your business’s marketing strategy.
How brands can collaborate with digital creators or influencers
Working with digital creators and influencers are two completely different processes, they produce different results and they focus on two different objectives.
working with a digital producer Your best option may be when:
- You need a professional, high quality content for your business
- You want to use a manufacturer’s unique style to showcase your brand
- You want to build a one-time project without hiring a freelancer on a contractor or maintainer
- You need to supplement the content that your in-house team can create
Digital creators usually get paid from projects completed for your brand. You’ll reach out to them to discuss the kind of content creation you’d like to work with, and they provide a quote based on the amount of time or the overall scope of the project.
an. work with influential person Your best option may be when:
- You want to increase brand awareness or reach a new audience
- You want to improve trust in your brand and resonate with customers
- You want to reach a specific location with a new product feature or launch
Influencers create packages that are based on (a) the amount of promotion your brand wants and (b) the amount of reach your brand receives on average based on their following and engagement rate. However, some micro influencers work with brands on business, promoting a product that they receive for free.
Essentially, digital creators help you create content to use for your marketing or sales strategies while influencers help you reach a wider audience and grow your following.
Start working with creators and influencers to drive your goals
The bottom line is that working with digital creators and influencers can help propel your marketing; It just depends on what your overall goals are.
If you want to build a large audience, an influencer may be your best bet. If you want to have more marketing collateral, a digital creator may be the right choice for your brand.
Before you start outreach, be sure to detail your social media campaigns so you know what goals you want your partners to help you accomplish. You can then determine whether the content creator or influencer would be most beneficial and start reaching out to the people you would love to work with.
And as always, make sure you measure the performance of your content creator or influencer campaign properly. With tools like Sprout Social, you can easily keep track of your top metrics and analytics.
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