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How Small Businesses Can Compete in Online Marketplaces

How Small Businesses Can Compete in Online Marketplaces by John Jants Read more in Duct Tape Marketing

Marketing Podcast with Dan Breeden
podcast transcript

Dan BreedenToday’s guest on the podcast is Dan Breiden, senior manager of strategic alliances for Yahoo Small Business.

The team at Breeden and Yahoo Small Business has been helping entrepreneurs establish their presence and compete in crowded online marketplaces for over 20 years.

In today’s episode, we discuss the seismic changes that have occurred in customer behavior over the past 10 years, and how small businesses are harnessing their strengths to compete with giant corporates by using AI and machine learning to create highly personalized shopping experiences. can take advantage.

Question I ask Dan Breeden:

  • What is the status of Yahoo Small Business, and what do you offer?
  • How would you describe the evolution of customer behavior over the past decade?
  • How can small businesses compete on the technology that consumers have come to expect in their dealings with giants like Amazon?

What you will learn if you listen:

  • How storytelling and personalization are linked, and why knowing your customer enables you to build a real relationship with them.
  • Knowing your customers really well can help you compete with AI and machine learning used by the big guys.
  • The most important part of analytics for a small business is deciding what to do with all the information you collect.

Episode highlights and more about Dan Breeden:

  • Learn more about Yahoo Small Business
  • Visit the Yahoo Small Business Advisory Site
  • Follow Twitter
  • join on linkedin

Like this show? Click Over and leave us a review on iTunes, please!

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Klaviyo helps you build meaningful relationships by listening and understanding your customers’ signals, so you can easily turn that information into valuable marketing messages.

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