People always face problems, so as a marketer or business owner, your job is to solve these problems for your ideal customers. It really is the key to business success.
Here’s the thing, problem-solving is easier said than done. You cannot take this lightly and go halfway with it because people will always be looking for better and faster ways to get what they are looking for.
I’m not going to sit here today telling you how to make your own product, it’s your job, but I’m going to give you useful tips on how to market it.
why do people buy
It’s never easy to listen, but in the end, people don’t want or care about what you sell. They only care that their problems are solved, and your products or services are only a means to an end.
Some of the most successful and satisfied entrepreneurs I know quickly figured it out. They weren’t necessarily after all the fancy bells and whistles that might have come with their products and services in the beginning. Instead, they were obsessed with solving their customers’ problems. Once they know how to do it, they can add the “cool” factor.
Your customers often don’t know how to solve their own problems, but they often know what those problems are, so they’re looking for solutions like yours. Show them that you are the answer they are looking for and that the experts are equipped to take their pain away. As a marketer or business owner, that’s really all you need to do. Duration.
how to find problems
Do you have answers to the following questions (this is a long list, but to be really effective, you want answers to each of them):
- to whom are you selling?
- What are their goals and dreams?
- How do they collect information to solve their problems?
- What are the things that are important to them?
- Do you know what is the biggest unmet need in your market?
- What is the biggest pain point your customers experience?
- How hard have you worked to solve their problems in the past?
- Why is it so difficult for them to solve the problem?
- Who else is trying to solve the problem and how are they approaching it?
- What does success look like to them?
- What can stop them from buying a product or service?
- How do they come to a buying decision?
To really get the answers to these questions, and understand them front to back, start your research by sitting down with existing customers and asking them a few questions directly.
Additionally, check out the online forums and sites they visit to see what they’re talking about, and also check their emails, check their online reviews, and ask to pinpoint common complaints or problems your customers have. Chat with your sales team. , You will be amazed at the amount of information you can get from those sources.
How to effortlessly incorporate problem-solving into your marketing
Refocus Your Messaging
Your ideal customer should always be top of mind and it is imperative that your message is directed to them and resonates with them.
They want to see a message that revolves around the solution to their problems. It should be clear and concise so that they have no doubts about how you can help them.
It is not uncommon for businesses to focus on themselves, products and services in their messaging. It is important that you scan your content and refocus your message on your customers and the problems they want to solve.
create trigger sentences
It is a bit time consuming, but worth it. Break down the solutions you sell and the benefits of what you do. Map these back to what I like to call “trigger sentences”. These should be attention-grabbing statements or questions and should come from your customer’s point of view, not your own.
Create an attention-grabbing headline
Take a second and write a bold statement that could be the first thing anyone visiting your website with your ideal customers will see and test this headline for. Ask them to be honest and detail in their response.
Online reviews can also provide valuable insight into writing these titles. They can often write their promise for you.
Be educational and informative in your content
Be supportive of the content you create, even if it doesn’t directly discuss your products or services. Show that you are aware of the issues they are facing in a variety of formats. Content is essential for any business today so start writing blog posts, how-tos, recording videos etc. Through the content, show them that you are an expert in the field that will help relieve their pain points. Providing actionable advice can go a long way.
Make your prospects and customers’ lives easier through content upgrades
As part of your lead generation efforts, provide valuable information through content upgrades that people can download by simply providing their email address. This allows you to nurture them with additional useful information down the road, which will keep reminding them that you are there for them and that they have the answers they are looking for.
Be responsive to comments, emails and social media
Remember, these channels should not be a one-way street, they should be a means of communication. By responding quickly and providing thorough answers on these platforms, you are giving them another reason to trust you and see you as an authority in your field who has their back.
Dive deeper than basic keywords
Keyword research is essential in order to speak to your audience and capture their attention, but to really make an impact, go beyond superficial level keywords and long-tail keywords to really be targeted and get to the root of their problems. Focus on keywords.
Personalize your lead generation efforts
While problem-solving in itself will help lead you to success, to really make an impact in your market, you need to be unique and creative in solving these problems because everyone in your industry is trying to solve the same problems. is trying.
Are you focusing on problem-solving in your marketing efforts? Have you noticed any change with this type of focus?
If you liked this post, check out our guide to building a small business marketing consulting practice,
7 Steps to Grow Your Consulting Practice Without Adding Overhead
The Duct Tape Marketing Consultant Network Has Helped Me Grow My Business 40% in the last 12 months. ~ Michael Quinn – The Michael Quinn Agency, Fargo, ND