Marketing Info

Target is tracking you and changing prices based on your location

Major Chain Retailer Fans Target and his brand in house There are one group like no other. We consider shopping trips to Bullseye Boutique a major weekend activity. Our wardrobe is filled with pieces from Wild Fable and JoyLab. Our cabinets are stacked up and up and along the market pantry. You can only take our red cards out of our cold, dead hands.

But what may be news for Target’s crazy followers is that prices are sometimes higher, depending on where they’re shopping—and even where they’re going. where a person is standing.

“We have seen the practice of changing prices based on time of day, demand or location with many other retailers,” said the money-saving expert. Andrea Voroch, This is a practice known as “dynamic pricing”. And although it may sound confusing, it is not illegal, Voroch said.

For example, Amazon changes its prices approximately every 10 minutesAdjusting prices or offering additional promotions at a time when a customer is adding a product to their cart and paying for it, according to the authors of the book “Swipe to Unlock: The Primer on Technology and Business Strategy.” As a result, Amazon has reportedly increased its profits by 25%.

Under pressure from Amazon’s success, other retailers have jumped on the dynamic pricing train. walmart, for example, often offers low prices online based on user behavior. It does not offer price matching for in-store items that can be found cheaper online, but it allows customers to order less expensive products online and then pick them up in-store.

In other words, dynamic pricing is not unique to Target. Still, target customers who are not aware of it may pay more for products, not less, depending on where they are physically located – up to the parking lot.

In 2019, year Investigation by KARE11 News, an NBC affiliate in Minneapolis, found that Target would change its prices based on whether app users were shopping inside or outside the store. In fact, after comparing prices on 10 different products, the station’s overall bill was $262 cheaper when shopping from behind the parking lot inside a Target store.

“Someone programmed into an algorithm that says a person 50 feet within a store is willing to pay more,” George John, a professor at the University of Minnesota Carlson School of Management Marketing, told KARE11. “The most reasonable explanation is that you have disclosed your commitment to purchase the product, whether you are in the store, or in the parking lot. If you are further away, you have not fully committed, so I will judge you.” I’m going to make a deal.”

But it’s not just whether you’re inside the store or shopping from home that affects the price. Target also changes prices depending on which city, suburb or other community you are in.

Here’s an example. I visited the Target website and pulled up one of the hottest products of the past year: toilet paper. In the “My Store” dropdown, I selected my location as a suburb of Chicago.

Target’s 18-pack price Up & Up brand of toilet paper was $15.39.

When I changed the location to a neighborhood in New York City, however, the price increased to $15.89.

Price: $15.89 in New York City
Price: $15.89 in New York City

And finally, when I changed the location to a store in my actual city of Los Angeles, the price jumped again, this time to $16.29.

Price: $16.29 in Los Angeles
Price: $16.29 in Los Angeles

Why does Target change its prices?

We reached out to Target to find out why prices can change based on buyer’s location.

“For online orders that are fulfilled by our stores, prices reflect the local market,” a spokesperson told HuffPost. “As always, we also offer guests the ability to price match through our Price Match Guarantee, providing additional assurance that they are paying a lower price.”

In other words, Target adjusts its prices based on local economic factors and you may pay different prices depending on where you’re shopping online. being done.

Voroch noted that You may notice that prices are higher at stores in more expensive cities or areas where income is generally higher. “But Target and other online retailers can also track your location, whether you’re shopping online or through a mobile app,” she said.

When you download the Target app, you’re prompted to share your location, and many shoppers don’t think about how that will affect prices, Voroch said. “Target also analyzes your location based on your online shopping account and profile, past orders and saved profiles/addresses.”

Target prices fluctuate for many other reasons as well, Voroch said. As John mentioned, the chain may charge more when you’re at the store because it figures you went there for the item regardless of price, so it’s an opportunity to maximize sales and profits. Is. Target, on the other hand, may offer a low price to entice an online buyer to buy.

“It is the same with offering coupons – there are some people who do not search for coupons or are buying something out of necessity whether it is on sale or not. Meanwhile, there are some buyers who will buy something because it is on sale. And Target curates coupons for these types of shoppers,” Voroch said.

How to Save Money by Shopping at Target

Even when I logged out of my target account and pulled up their website using a private browser, the default location still showed my city. Obviously, Target knows where you are, even if you don’t want them to. This means you may have to pay a little more depending on where you live.

Still, there are some ways to prevent that extra amount from being charged.

Close Your Location: An easy way to make sure the Target app doesn’t change prices when you head into the store is by turning off your location settings. To do so, open the app, click your name icon at the bottom right of the screen, and scroll down to “App Settings.” Then click on “Location” and switch it to “Never”. The app should always show online prices for the products.

Take advantage of price matching: Once you have prices available online in your app for comparison, be sure to request price match On any product with a high price tag in the store. According to its policy, Target will “match the price if you purchase an eligible item at Target, find the same item for less on, select competitors online, or in a Target or competitor’s local print ad.” You can request a price match when you check out or within 14 days of purchase.

Use in-app coupons to: Whenever you make an in-store purchase, check the Target app for any coupons for the items in your cart. “You can also use the app’s barcode scanner, which provides a quick list for each item and whether there’s a deal or not,” Voroch said. “I also run a quick online price comparison to see if other retailers have similar items and, if they sell for less, will match the target price.”

Download Deal Tracker: When shopping online, Woroch suggests adding a deal tracker such as centley Sleep honey on your browser that will automatically search, test and apply any coupons and cash back on your online orders so you never miss out on the savings (and you don’t have to do the work of testing different codes yourself) .

Leave a Reply

Your email address will not be published.

Back to top button