Marketing Info

Why technology, media and telecommunications remain top portfolio picks

Apple is the world’s most valuable brand, worth US$355.1 billion, based on a ranking methodology that considers changes in brand characteristics as a result of market valuations and specific actions taken by marketing and other corporate managers .

The top spot for Apple has been retained and strengthened, with brand value increasing 35% year-on-year and a new record high for the rankings.

“Apple commands an amazing level of brand loyalty, thanks largely to its reputation for quality and innovation. Decades of hard work perfecting the brand has seen Apple become a cultural phenomenon it deserves.” allows us to not only compete, but thrive in a vast number of markets,” explained David High, President and CEO of Brand Finance.

The technology, media and telecommunications (TMT) sector includes Amazon ($350.3 billion), and Google ($263.4 billion) in second place, 7 of the top 10 spots, although the report places Amazon at retail.

Microsoft, Samsung, Facebook, Huawei and Verizon also figure in the top 10, with Walmart and Chinese banking conglomerate ICBC being the only two firms not from the TMT sector to form the elite group.

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