Griffin Advantage expects to exceed its aggressive growth goals this year
But, Macmillan wants the world to know that he is keeping Griffin on the radar.
“Rod, who is our founder, and his team have been around since 1988, but they really stayed under the radar,” he said. “We are starting to change that with things like our interactions with the media, but even with LinkedIn and Twitter, so people are getting to know us a little bit better.
“I think they’ll start to see even more of us as we’re going to take a more active role in the industry in a lot of different ways. But social it’s easier for us to get out there and start going, and It’s already starting to pay off because people are seeing who we are, what we are, and the changes happening in the industry and with other dealers and MGAs, and we’re benefiting from that.”
Macmillan sees Griffin’s growth coming from two places: one, helping its advisors become more successful in their practices, client acquisition, and meeting client needs, and, two, attracting new advisors.
Griffin has already begun to actively seek and acquire the right companies for its blends, although McMillan is not ready to share details just yet. It is also attracting top-tier advisors, who primarily fit in from referrals from their own advisors. Griffin now has 2,000 mentors — up from 1,600 in September — but it’s important for her to maintain the relationships she already has as well as new ones.