Your buyers are busy. really busy.
But when they are looking to buy, they now use 10 or more Channel to interact with a brand. Yes, that’s right, 10.
Welcome to the world of omnichannel marketing – where your social platforms, chatbots, email strategy and customer experience collide. What does this mean for brands? This means that we must work to meet consumers exactly where they are, regardless of channel. So whether your buyer is visiting your website, or scrolling through your social media, you need to be prepared to give them the social and interactive experience they deserve.
In this upcoming webinar featuring Drift’s Caitlin Seeley, Head of Digital Marketing, and Sprout Social’s Mike Blight, Senior Market Research and Insights Manager, we’ll share eight ways to level up your omnichannel marketing strategy.
- Why social platforms are important in creating a multi-touch strategy.
- Latest data on social consumer behavior.
- Why you need to prioritize creating interactive experiences across all channels, with examples that you can replicate today.
- How leveraging social and interaction can help you grow your pipeline and revenue.
Omnichannel Marketing: 8 Ways to Leverage Social and Interactive Experiences first appeared on Sprout Social.