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How the bank is building better relationships with its black customers

He has since partnered with several groups and launched a new campaign in Canada with unusual marketing to support the diverse black community. While he made some progress, including the death of George Floyd in the summer of 2020, he said, “really highlights the fact that yes, we’ve done a lot of work over the years, but now we really need to take it further.” Quick fashion.

The new Black Customer Experience strategy that TD just launched is aimed at accelerating progress across all constituencies of the bank – customers, Ramsay’s associates and the community.

“What we are trying to do here at TD is staked in the ground to say that engaging these diverse communities is just not the right thing to do, and a human resource is essential, it makes good business sense, Not only to take a dollar and cents off, but also to hire the best and brightest people from these communities,” he said.

“We need to do more to support the black community in delivering what we have at TD Bank, from credit to advice. So, we’re building a holistic strategy that’s just a tactic.” No. It is fully funded and is good for employees across the country, from coast to coast.”

TD launched a dedicated team led by Ramsay, who listened more deeply to customer, peer and community concerns. It plans to end-to-end to see how it can better support the black community. It is investigating the bank’s products, policies and procedures to identify “pain points” for the black community. He’s sharing some cautious optimism about what’s happening, but wants TD to help empower it to make financial decisions for their families and the future, he said. TD is now offering financial education and seminars to the community, so “we can really bring the entire TD Bank to our customers.”

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