As we try to return to some normalcy in 2021, the implications of the pandemic are over this year – affecting and shaping the future of business and small business marketing as we know it. We have faced challenges new and old, worked hard to innovate, and rose in the face of change and the many lessons learned.
I chatted with some incredible guests over the past year on the Duct Tape Marketing Podcast. I wanted to take a look at the most popular episodes we air in 2021.
If you enjoyed what you heard here, check out the full line-up of the show.
1. Oliver Berkman – Making the Most of Your Time
Oliver Berkman is the author of The Antidote: Happiness for People Who Can’t Stand Positive Thinking. For several years, he wrote a popular column on psychology for the Guardian newspaper. He is the author of a new book called Four Thousand Weeks: Time Management for Mortals.
Biggest takeaway:
The average human life span is short. No one needs to be told that there is not enough time. We’re obsessed with our long to-do lists, our clogged inboxes, work-life balance, and the constant battle against distraction; And we’re flooded with advice on how to become more productive and efficient, and “life hacks” for optimizing your days. But often, such techniques often make things worse. In this episode, Oliver Berkman talks about concepts from his book: Four Thousand Weeks: Time Management for Mortals. We discuss the many unhelpful ways to think about time, and how to think and do things differently so that we look better in the present moment.
Click here to listen to the episode.
2. Claire Kumar – How to Optimize Your Work Performance
Claire Kumar Helps busy professionals optimize their performance. He is a media contributor on productivity, organization and work-life integration.
Biggest takeaway:
People are busy, and this applies to every and all job roles – entrepreneurs, business professionals, employees, stay-at-home parents, consultants, you name it, we are busy. Claire Kumar works directly with people and professionals, helping them optimize their performance and work-life integration. In this episode, Claire shares how to change your mindset in a way that helps you create habits that last, boost your productivity, and optimize your work performance.
Click here to listen to the episode.
3. Solo Show – Creating Content for Every Stage of the Customer Journey
John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.
Biggest takeaway:
Content cannot and should not be viewed as a group of one-time projects. There is a need to come out with a comprehensive strategy for its creation. Because it is such an important piece of the marketing puzzle nowadays, it needs to be included at every stage of the customer journey. As someone moves through the customer journey, you’ll need to hit them with content throughout the process to keep them engaged with your business, and the best way to do this is by matching the content you’re looking for through the various stages. want to develop together. Hourglass Marketing. In this episode, I share how to create content for every stage of the customer journey.
Click here to listen to the episode.
4. Mike Michaelovich – How to Create Marketing That Can’t Be Ignored
Mike Michaelovich is a speaker and best-selling author, the creator of Profit First – used by hundreds of thousands of companies worldwide to increase profits. And today he has got a new book called – Be Different: Marketing That Can’t Be Ignored!
Biggest takeaway:
Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That’s because, for customers, better isn’t really better. Different is better. And those who market differently, win. In this episode, Mike talks about his new marketing book, split apart, where it provides a proven, method to get your business, service, or brand noticed, attract the best prospects, and convert those opportunities into sales.
Click here to listen to the episode.
5. Ryan Anglin – How to Attract the Right Talent
Ryan is the CEO of Core Fit Hiring which helps blue-collar companies fill the frontline with quality technicians and craftworkers.
Biggest takeaway:
Finding the right talent is not an easy task. In fact, many people waste time hiring the wrong people or find it difficult to retain the people they worked so hard to attract. In this episode, I talk with Ryan Anglin, founder of Core Fit Hiring, about why people today have such a hard time attracting the right talent and what you need to do to attract quality frontline workers who are your are aligned with the company’s values - and how to get them to stay.
Click here to listen to the episode.
6. Jeffrey Shaw – Making Your Self-Employed Business a Sustainable Success
Jeffrey is a seasoned speaker and small business consultant. He helps self-employed and small-business owners regain control of their business in what otherwise seems like uncontrollable circumstances. He is also the author of a book called: Self-Employed Life: Business and Personal Development Strategies That Build Sustainable Success,
Biggest takeaway:
Self-employment means more than employing oneself. Challenging yourself to grow personally is one option when building a business. As we develop ourselves, we level up – we are able to achieve even greater success. Self-employed people need both business strategies and personal development to reach and sustain that success. In this episode, Jeffrey Shaw shares his holistic approach to sustainable, self-employed success.
Click here to listen to the episode.
7. Jacqueline Lieberman – Making Brands More Human
Jacqueline Lieberman is the former Managing Partner and Head of Strategy Story Worldwide and the current Founder of BrandCrudo.
Biggest takeaway:
Brands are the way people introduce people to businesses and their way of interacting with companies. The more humane a brand is, the better the conversation will be. All the cute brands that are out there behave like humans. They have a conscience, an attitude, a soul and a personality. In this episode, Jacqueline Lieberman discusses the work she does with her clients and the ways she has helped many brands become more human.
Click here to listen to the episode.
8. Sophia Godkin – The Simple Truth About Happiness
Sophia Godkin is a Health Psychologist, Happinessologist and Happiness, Relationship and Transformational Coach. She is also the author of The 5-Minute Gratitude Journal: Give Thanks, Practice Positivity, Find Joy.
Biggest takeaway:
During her PhD journey, Dr. Sophia Godkin found herself under an incredible amount of stress that gave her an inner realization that life could live in a more harmonious inner state. There is a lot of truth in this statement: “All you have to do is decide to be happy.” But how many people actually have the tools, resources, and mental mindset to make the decision to be happy? There are many things that really hold us back from making the decision to be happy. In this episode, Dr. Sophia Godkin dives into the simple truth about finding happiness.
Click here to listen to the episode.
9. Trip Lanier – Reach Your Potential by Living Dangerously
trip lanier A professional coach, author of This Book Will Make You Dangerous, and host of The New Man Podcast: Beyond the Macho Jerk and the New Age Wimp which – for more than a decade – has been downloaded millions of times. We are discussing his book, titled This Book Will Make You Dangerous – Rare, a guide for some men who refuse to sleep through life.
Biggest takeaway:
Trip Lanier has spent thousands of hours coaching forward-thinking men around the world on how not to sleep a lifetime and see opportunities instead of walls. In this episode, Trip Lanier focuses on mindset and shares how to challenge your fears, align your life with meaning, and find clarity and direction in your life.
Click here to listen to the episode.
10. Alan Dibb – Is a 1-Page Marketing Plan Right for Your Business?
alan dibb is one Serial Entrepreneur, Rebel Marketer, and #1 Bestselling Author. Alan Dibb wrote The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd.
Biggest takeaway:
To build a successful business, you need to stop doing random acts of marketing and start following a credible plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it doesn’t happen often. In this episode, Alan Dibb talks about his 1-Page Marketing Plan – a marketing implementation breakthrough that makes creating a marketing plan simple and fast.
Click here to listen to the episode.
Is your favorite episode on the list? If not, we’d love to hear which one you enjoyed listening to the most!
To our podcast viewers, we can’t thank you enough for your support over the years! If you like the show, click over and subscribe and if you like the show give us a review on iTunes, please!
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