Beginner Guide

How to Use Facebook Messenger: A Guide for Businesses

Facebook Messenger is a cross-platform instant messaging app developed by Facebook (now Meta). With nearly 1 billion monthly users, Messenger…

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Facebook Pixel: A Complete Guide for Digital Marketers

Facebook has close to 3 billion active users, 70% of whom say they visit the platform daily. Globally, it is…

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8 Social Selling Metrics to Measure Success

Social media is fast emerging as the go-to channel for salespeople looking for new possibilities. According to LinkedIn, 78% of…

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How to use Google’s Business Messages to engage with your customers

Online customers don’t have the luxury of walking up to a salesperson and asking an important question—but they still expect…

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2022 Sprout Social Index: Social media trends for the UK and Ireland

The post The 2022 Sprout Social Index: Social Media Trends for the UK and Ireland First appeared on Sprout Social.

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The Sprout Social Index, Edition XVIII: US Forecast

For most businesses, social media isn’t optional anymore. As more departments and industries discover the limitless opportunity of social, marketing…

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How a link in bio instagram tool can boost your brand

As a marketer, you’ve probably heard, read or typed “click link in bio” at least once. It’s become synonymous with…

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TikTok Analytics: A Guide for Marketers

While TikTok appears to be primarily a platform for social interaction and short-form video content, it offers a lot of…

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11 Social messaging apps every marketer should know in 2022

Social media messaging is an integral part of daily life for most of us. Today, 70% of people agree they…

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15 TikTok ideas to boost engagement on your videos

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content…

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