Beginner Guide

How (and Why) to Post to Instagram from PC or Mac

When Instagram launched in 2010, users could only share square images from their mobile devices. Since then, the app has…

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Social Media Messaging: How to Build a Winning Cross-Platform Strategy

Is your social media messaging on point? Food for thought: Businesses bounce between dozens of engagements every day. Post. notes.…

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How Sprout Social Salesforce Integration Strengthens Your Team

Have you test-driven the Sprout Social Salesforce integration yet? If not, you totally should! This is why more and more…

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout…

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How to Use Facebook Messenger: A Guide for Businesses

Facebook Messenger is a cross-platform instant messaging app developed by Facebook (now Meta). With nearly 1 billion monthly users, Messenger…

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Facebook Pixel: A Complete Guide for Digital Marketers

Facebook has close to 3 billion active users, 70% of whom say they visit the platform daily. Globally, it is…

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8 Social Selling Metrics to Measure Success

Social media is fast emerging as the go-to channel for salespeople looking for new possibilities. According to LinkedIn, 78% of…

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How to use Google’s Business Messages to engage with your customers

Online customers don’t have the luxury of walking up to a salesperson and asking an important question—but they still expect…

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2022 Sprout Social Index: Social media trends for the UK and Ireland

The post The 2022 Sprout Social Index: Social Media Trends for the UK and Ireland First appeared on Sprout Social.

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The Sprout Social Index, Edition XVIII: US Forecast

For most businesses, social media isn’t optional anymore. As more departments and industries discover the limitless opportunity of social, marketing…

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