If you haven’t heard it already: TikTok is here to stay. And whether you are a business, content creator or individual user, it is important to understand the differences between TikTok business vs creator account. Do you know which type of TikTok account would be best for your brand?
These two TikTok account types have different features and benefits- but which one would be best for you? We’ll address the pros and cons of each account type, then tell you which account type you should use.
let’s get started.
What is Tiktok Business Account?
A TikTok business account is a public, professional account that has access to the app’s entire marketing suite. This type of account is ideal for brands and businesses that want to rock the platform and build a coherent marketing strategy.
Benefits of Tiktok Business Account
Access to TikTok’s business suite. One of the biggest benefits of having a business account is access to the business suite of TikTok. This includes access to:
- TikTok Analytics with respect to your profile, videos, content and live videos.
- TikTok Ads and Promoted Videos to help more people find your videos, navigate your website and get more followers.
- Professional music library of over 1 million commercially licensed songs and sounds. Brands can also create their own TikTok trends and sounds through the tools and resources available.
- The Business Creative Hub for watching trending videos and tips on best practices for content and strategy creation.
Access to all of these features is a great way to monitor your performance and ensure that your brand is exposed to the right audience.
Ecommerce storefront access. Another major advantage—especially for e-commerce brands—is the ability to create your own TikTok store. Social shopping is the next generation of e-commerce, and with a TikTok store, you can highlight all of your products on the app itself, making it super easy for customers to shop. Followers can browse your products, then check out through Shopify right away.
Ability to connect to Sprout Social. Simplify how you work across different platforms and apps by connecting all your accounts through a social media management tool like Sprout Social. TikTok Business accounts can be linked to your Sprout account, making it easy to plan a calendar, schedule content, and monitor performance with the rest of your social media channels.
It makes social media management even easier, with the ability to manage all social accounts in a single Sprout dashboard.
Disadvantages of Tiktok Business Account
Along with having a business account, there are many benefits too, every rose has its own thorn.
Limited library of sounds. Because brands have more legal loopholes to jump through, TikTok provides access to royalty-free, commercial sound clips for business accounts rather than the entire audio library.
This may limit the amount of sound bytes your business can use, but it also gives you the opportunity to be even more creative with your video content. This is your silver lining! Plus, brands can always create their own sound bites while creating their own rendition of the ongoing TikTok trend.
Limited doubles or stitching options. With this limitation on sound bites, it means even brands are limited on which TikTok videos they are able to stitch or duet. Any video containing non-commercial audio may not be stitched or duet by any brand.
What is Tiktok Creator Account?
A TikTok creator account is also considered a personal account. While TikTok had two types of professional accounts—business or creator—that were separate from a personal account, they converted all creator accounts to a personal account in August of 2021.
Influencers are still able to partner with brands, get verified and have a massive following, even in the form of a personal account.
Benefits of Tiktok Creator Account
Full access to the audio library. This is probably the biggest advantage of having a Tiktok creator account. You will have full access to popular songs, trending sound bites and any other audio clips available in the app. Producers and influencers are able to use any available sound clip, as well as create their own.
Ability to sew and doublet. In addition, creator accounts can stitch or couple any number of videos, giving them the ability to react to or add to stories from another creator or brand video.
Ability to promote videos. Creator accounts have access to a “promote” option, just like brand and business accounts, to increase the reach of some of their videos—especially sponsored videos.
Eligibility to join Tiktok Creators Fund. Creator accounts can use TikTok creator funds as a way to monetize their accounts and be encouraged to create more awesome content.
Similarly, creator accounts can access the TikTok Creator Next program, which allows TikTok users to accept monetary tips from their top followers.
Disadvantages of Tiktok Creator Account
No access to analytics. Unfortunately TikTok creator account does not have access to some business tools like analytics or messaging. Personal accounts can send direct messages to friends or people they follow (and who follow them). This makes setting up a personal/creator account more difficult when trying to communicate with followers or customers.
Cannot add website to profile. TikTok business accounts can add a website link to their bios instantly, while creator accounts must hit 1,000 followers before being able to add the link.
Native account management only. Unlike business accounts, creator accounts cannot connect to social media management tools such as Sprout Social. Brands must stick with one business account, even if they may not be able to access all Sound Bytes. This is especially because brands can face litigation if they are a real business and use unlicensed music.
Deciding Between TikTok Business Vs Creator Account?
Before you start a new social media account on TikTok, you should have answered several questions, including: What is my target audience on TikTok and will TikTok help me reach my social media goals?
Which type of TikTok account should you create TikTok wants to be extremely straightforward: Businesses opt for a business account and creators stick to a creator or personal account.
However, sometimes it is not that easy. There are perks to each one, and no single account type can “do it all.” What should you go for?
Consider all the pros and cons for each account type to see which one is really worth it. For example, as a business, not having access to a full sound library is a big deal. But is it worth the risk of litigation because you want to use a trending sound?
Once you have weighed all the benefits against the limits, choose your account type and stick with it. Although TikTok gives you the flexibility to switch back and forth, it is better to stick with the type of account you choose to limit your time on the platform.
Get started with your own TikTok account
Get started with your own TikTok account, whether it is a business account versus a creator account – you will now know which account type will be the best choice for you and your business.
To learn more about how to make the most of TikTok, check out our complete guide to TikTok for business.
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