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Don’t return to physical meetings, clients may not want it

A recent study by the MQ Research Consortium and the Kansas State University Personal Financial Planning Program looked at how financial planner-client relationships have changed over the past 15 years.

It found that more than half of customers (57%) expressed a preference for virtual meetings even after the pandemic meeting restrictions ended, whether exclusively (29%) or occasional in-person meetings (28%). been used together.

Financial planners are on board with this, with 8 in 10 intending to use virtual meetings at least some of the time, while 4 in 10 expect to do so most of the time.

customer concern

Research backed by the Financial Planning Association also found that planners greatly underestimated the financial concern of clients.

While planners thought financial anxiety affected an average of half of their clients (49%), nearly 3 in 4 clients (71%) experienced financial anxiety at least half the time.

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