How to use Twitter communities to grow your brand

“Humans can’t help it: We must belong.” – Seth Godin, Tribe.

Social media networks like Reddit, Facebook, and Discord have helped us find places to hang out and discuss topics that are important to us.

Brands use these channels as tools to connect with their audience. Unfortunately, many of these communities are becoming disorganized and unpromising.

Now, many people are searching for small niche hangouts. Twitter communities are the latest addition to the platform and are designed for these people.

Let’s find out what Twitter communities are and how you can use them to grow a community of happy customers.

What are Twitter Communities?

Twitter communities are social communities that users create and moderate, similar to Discord, Facebook groups, and Slack.

Communities were originally invite-only, but creators can now choose to make their Twitter community open for anyone to join.

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Twitter Communities is currently in beta and creators must submit a request to open a community. Once Twitter accepts your request, you can invite as many people to your community as you want and those who join will each have up to five invites of their own.

Communities on Twitter are open and visible to the public. However, only community members can join the conversation. There’s currently no way to search for communities to join, so you’ll need to keep an eye out for Tweets like these:

You can also monitor updates on Twitter communities by: @HiCommunities,

What are Twitter communities for?

Twitter Communities aims to enable anyone to create a group for people who share similar interests, hobbies, passions and goals. Twitter communities are also a way for users to communicate with just their community versus sending a tweet to all of their followers.

You don’t have to be a specific genre or industry to open a community. For example, you’ll find Twitter communities that cater to designers:

And others that appeal to the health-conscious:

Then there are some communities with a serious tone, such as for political or social causes:

Twitter communities are the ideal way to build a community around a belief, interest, or purpose.

How to create and moderate a Twitter community?

Here’s what you need to do to create a Twitter community submit a form for approval, The time it takes to get approved varies, and Twitter is only accepting a few applications to test the waters. After the beta ends, we can see communities rolling out faster and gaining more traction.

As the community builder, you decide on topics, create rules, and send invitations to people with similar interests. Successful community builders will develop a center where people can have relevant conversations in a positive setting.

As a community moderator, you will have control over hiding Tweets that break the rules of your community and you can remove members from the community.

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Must read Twitter community creators and moderators twitter rules To ensure that they do not lose their community. Things you want to address include:

• What type of content do you allow
• what kind of post would you delete
• private messaging between members
• Topics you will discuss to guide the conversation

Moderators also have the power to edit community rules, so make changes as you learn what works and what doesn’t.

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Finally, when you’re ready to grow your community—tweet about it or send DMs and invites to specific users.

Finding and joining a community

If you find a community you’d like to join, you’ll need to either request an invite (if it’s a closed community) or click the Join button to get permission from a moderator (if it’s an open one). community).

If you’re the moderator of a community and want to prevent interested people from joining, you should include a rule that community members only invite people who have a genuine interest in the topic.

Twitter has also introduced paid communities called Super Follows. Super Followers allow creators to provide additional services, such as additional content, for a cost.

There are other upcoming updates in the works, such as Android app functionality.

 

And Twitter recently added the following features to the tool:

Benefits of Joining as a Brand

The Twitter community is the perfect opportunity to build a community of brand advocates. Use them to strengthen your brand’s visibility and potentially increase your sales. Try not to use Twitter communities to focus on marketing and promotion, focusing on the topics that matter. Community is a chance to establish yourself as an influencer, leader and friend.

Humanizing your brand gains the trust of members of your community. Just like in the real world, it requires providing value, extending a helping hand, and lending an ear. Negotiations are two-way, so it should be avoided to use it as a platform to rake up deals 24-7.

Use Twitter communities to create a VIP experience for your customers and turn them into loyal fans and campaigners.

Deliver content that is useful, timely and relevant so that your members continue to follow and promote it to people they know.

Soon, your community will grow into a highly-targeted group that welcomes your branded content.

If your business serves different interests, consider starting multiple communities to cater to each. You can use Sprout Social to monitor and manage your discussions and mentions in a single dashboard so you’re always in the loop.

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Build your brand using Twitter communities

Twitter communities are still in the early stages of development, but don’t sleep on them. They are a potential marketing channel for developing meaningful relationships with your customers and potential buyers.

Keep track of new developments and start planning how you will build your community of brand advocates.

In the meantime, download our latest Social Media Benchmark Report to learn how to reach digital natives.

How to Use Twitter Communities to Grow Your Brand The post first appeared on Sprout Social.