Trying to find up-to-date Facebook statistics? You have come to the right place.
While we are all familiar with Facebook and its advertising power, there are several recent developments that marketers need to keep an eye on.
If you are asking yourself these questions:
- “Is it still worth it to run ads?”
- “What’s up with Reach?”
- “Should I change course?”
Then our list of Facebook statistics will give you some clarity and help you to improve your Facebook marketing strategy for 2022.
Facebook demographic statistics
Facebook’s audience is diverse and anything But one size fits all. To kick things off, let’s look at the most important social media demographics of Facebook users:
1. Users aged 25-34 represent Facebook’s largest audience
Despite the platform’s reputation as a seemingly “old” network, 26.4% of the platform’s user base is made up of millennials. That said, more than a third (36%) of Facebook’s audience is 45 or older.
2. 73% of college-educated Internet users are on Facebook, as 70% of people make over $75k a year
Facebook’s highly educated and large spending audience is noteworthy to advertisers. This signals opportunities for brands to earn sales on high-ticket products.
facebook usage statistics
Given the buzz about competing networks, this may not be the case. Feel Like Facebook is booming right now.
But the latest Facebook statistics indicate that the platform is as active as ever. That said, new competition and astonishing growth from other social media platforms could eventually stall its growth in the long term.
3. Facebook currently has over 2.89 billion monthly active users
Although adoption has certainly slowed, the platform’s position as a market leader in social media cannot be denied. Facebook is on track to cross the 3 billion monthly user threshold, becoming the first social network to do so.
4. 70% of Facebook users claim they visit the site daily, with 49% checking the platform “multiple times per day”.
This data sheds light on how the platform continues to beat Instagram, Twitter and YouTube to capture the attention of users time and again. Perhaps a blow to critics, the concept of checking Facebook all day is alive and well.
You can analyze customers and their behavior on the platform by doing an in-depth Facebook analysis and finding out where you stand with your audience based on the data you find.
5. The average Facebook user spends 33 minutes a day on the platform
Facebook usage has remained stable since about 2019, although it Is The last five years saw an overall decline of 6 minutes.
Keep in mind that social usage per platform is pretty flat. More networks means more fighting for audience attention. As a result, the average social consumer spreads out their usage time more evenly.
6. Facebook’s widespread mobile usage is staggering, with 98.5% of users accessing via mobile (and 81.8% doing so exclusively)
No surprise here: Social media and smartphones go hand in hand. That said, this data is notable for framing both Facebook posts and ads.
7. Two-thirds of adult users consume news via Facebook (and about a third do so regularly)
Twitter may have a reputation for being a “breaking news” platform, but as reported below, Facebook remains a major source of news next to YouTube. It conveys the importance of timely content that informs users, builds community and sparks meaningful discussions.
Be sure to prioritize positive active content over clickbait that aligns with Facebook’s best practices.
8. Facebook’s new user growth rate ranks second among all social platforms (only 0.8% in 2021)
This is definitely the most relevant of all our Facebook statistics for advertisers and marketers. The rapid growth on TikTok and the slowdown on Instagram show that young audiences are taking the needle for the social network.
9. Facebook is still the most used network among marketers (93%)
Food for thought: Marketers need to remind themselves that Facebook is still a priority network for selling social-savvy brands. According to this survey, marketers spend most of their effort on Facebook as compared to Instagram.
facebook ad stats
Fact: Facebook ads remain a mainstay of marketing regardless of user growth.
Heck, Facebook’s ad revenue saw a 56% increase during 2021 alone (reaching a total of $28.6 billion).
As social advertising grows, organic reach becomes tougher, which means optimization and strategy are key to seeing meaningful returns.
10. Facebook accounts for more than a quarter of all digital ad spend, just behind Google (28.9%) and Amazon (10.3%).
Social media is set to surpass paid search if it confirms that Facebook is at the forefront of doing so.
11. The Philippines (109.6%), Vietnam (94.6%) and Mexico (94.1%) are among the countries with the largest reach of Facebook ad audiences
This Facebook stat explains Facebook’s broad audience reach, including its international ad-buying power for consumers outside the US.
12. Facebook has over 10 million active advertisers as of 2020
Don’t tell anyone that Facebook ads are dead. Between the previously mentioned revenue and the fact that this number continues to grow year after year, ads are not going anywhere just yet.
13. Average CTR for FB Retail Ads up 6% YoY in 2020 (up to 1.32%)
Interest fact from this report: While Instagram currently has a higher CPC than Facebook ($0.86 vs $0.57), Instagram is also seeing a better conversion rate than its parent company (8.07% vs. 6.57%).
14. Marketplace (2.7%) and in-stream video (1%) are the most popular non-feed ad placements on Facebook.
Given how people are eager to shop on Marketplace, ads fit perfectly into their journey as customers. Still, the survey is gloomy for the future of story-based ads (0.4%).
facebook engagement statistics
The Facebook algorithm has been a source of irritation for many marketers. Thankfully, the platform has shed some light on exactly what people are looking for and what helps increase reach.
15. Most of the content viewed by Facebook users is followed by friends and people (54.4%)
From recommended content to ads and beyond, this data sheds light on just how much of an average consumer’s attention is being captured.
16. 86.5% of content viewed on Facebook has no links
Posts that remove people from Facebook hurt their exposure. That’s why it’s important to use images, videos and anything else that keeps people on stage.
17. Facebook has lower organic brand engagement (0.27%) than Instagram, but ahead of Twitter (0.07%)
Brands looking to grow on Facebook have an uphill battle if they’re relying on organic content alone, however, data shows that engagement is higher on Facebook than on Twitter. Using engagement-worthy positions like employee advocacy materials, polls or contests will ensure you reel in the benefits of this stat.
Facebook feature statistics (Videos, Stories, Messenger)
So, what kind of content should you post? Are the features increasing and what is stagnant?
To sum things up, we’ll review some Facebook statistics that break down some of the platform’s key features.
18. Facebook video (in-feed) is the most popular type of video content (51% of users) on the platform, slightly less than Live and Watch combined (57%).
Live and Watch are on the rise, but they don’t quite reach the engagement that traditional Facebook video gets.
19. Facebook Messenger on track to cross 3.2 billion mobile users by the end of 2022
Messenger is often forgotten when we talk about Facebook, but it is an integral part of the platform and represents the most used feature of the app as per this report by Statista.
20. More than 1 billion people use Stories across Facebook’s family of apps (including Instagram)
Eventually, Facebook Stories followed Instagram and became one of the platform’s most popular features, according to the social media giant.
What do these Facebook statistics mean to you?
Now more than ever, it’s time to put your Facebook presence under a microscope.
No matter what you’re up to on Facebook, there’s no doubt that it’s a priority platform with a huge base and tons of potential. Engagement through ads, organic posts and everything in between is extremely valuable.
We hope these Facebook statistics can help steer your strategy in the right direction. With these takeaways and a better understanding of your priority Facebook metrics, you’ll be closer to achieving the reach your brand deserves.
20-address Facebook stats posts for marketers first appeared on Sprout Social in 2022.
