It also found that nearly two-thirds of individual investors surveyed viewed climate risk and sustainability as key factors that would affect the performance of their portfolios.
However, nearly two in five respondents say they do not have enough time to research and implement more sustainable investments (19%) or that the information is unclear, unavailable, or non-existent (18%).
It is not just investments that are increasingly focusing on environmental sustainability.
The IBM poll also asked about consumer attitudes and found that, on average, three out of five respondents say environmentally sustainable or socially responsible products made up at least half of their previous purchases.
high price, low wages
Even in low-income households, consumers are willing to pay a premium for these items.
