When marketing your brand on TikTok, you want to maximize your potential reach and overall performance. The best way to do this is through keeping a close eye on your TikTok analytics—monitoring your most popular videos, analyzing your audience demographics and using your findings to adapt your strategy. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy.
Read on to find out which TikTok analytics tool will work best for your team—and how to choose the right one.
Jump to a section:
- What is a TikTok analytics tool?
- What to look for in a TikTok analytics tool
- 13 TikTok analytics tools to try in 2024
What is a TikTok analytics tool?
A TikTok analytics tool is a software that enables brands and creators to get a closer look at how their TikTok presence is performing. Your TikTok analytics shares details like:
- Top videos
- Video views
- Audience demographics
- Video engagement
Analytics help you get a clear understanding of if your TikTok marketing strategy is working or if you need to make changes to better reach and resonate with your audience. A TikTok analytics tool can present you with this data.
What to look for in a TikTok analytics tool
There are many different TikTok analytics tool options out there—we’re covering 13 different ones within this article. So how do you decide which tool will work best for your business?
Here are three key features to make sure your TikTok analytics tool has so it can help maximize your strategy.
Trend analysis
One important part of maintaining a relevant and exciting TikTok strategy is staying on top of popular TikTok trends. Knowing what’s trending improves your chances of going viral on the platform and reaching a massive audience with a single video.
This means you’ll want an analytics tool that gives you the full scope of what’s trending. This way, you can easily jump on trends while they’re hot, increasing views and staying relevant.
Streamlines reporting
Analytics platforms make it easier to get the full scope of your account’s performance. You can look at a single dashboard where all of your metrics are in one place. Best of all, many TikTok analytics platforms allow you to export your data, making social media reporting a piece of cake.
Hashtag tracking
A main facet of your strategy should revolve around TikTok hashtags. Hashtags can improve your position on the For You Page and can help your videos show up in search results. With 40% of Consumers using TikTok as a search engine, this is extremely important for increasing your reach.
Find a TikTok analytics tool that can help you with hashtag tracking so you know the best and most relevant hashtags to include alongside each of your videos.
13 TikTok analytics tools to try in 2024
Want to get a better view into your TikTok performance? Find the right TikTok analytics tool for your brand. We’ve got 13 of the best options right here.
1. Sprout Social
Sprout Social is an all-in-one social media management platform that offers a number of features—TikTok analytics being just one. Sprout Social can be used to create a birds-eye-view of your entire social media plan, no matter which platforms you have a presence on.
Link your TikTok account to your Sprout Social account and monitor all of your social platforms in one easy-to-navigate dashboard. Look at charts and graphs with your analytics data in a single place, making it easy to understand how your strategy is performing and put together your monthly reports.
Key features:
- Build custom reports so you’re including the exact metrics and data that are important to your business.
- Separate paid and organic analytics to seamlessly include in reports.
- View your results in different graphs so you can easily see what the numbers mean.
- Access your analytics overview, audience demographics and engagement data from your TikTok.
Pricing: Starts at $249/month. Try free for 30 days.
2. Native TikTok Analytics
TikTok’s native analytics are completely free to use for anyone—creator and business accounts alike—who has published at least one TikTok video to their account. They are accessible on both the mobile app and on desktop, enabling users to view their analytics in their preferred format.
Key features:
- Get access to four main sections of analytics: Overview, content, followers and live videos.
- Learn what your top video content so you can create more videos that resonates with your audience.
- Access data about your live videos if you regularly live stream.
Pricing: Free to use.
3. Socialinsider
Socialinsider is another social media management tool that offers several different features—TikTok analytics being one of them. Socialinsider enables its users to monitor metrics like views, engagement, follower growth and more, while also giving them access to information like historical content trends and top-performing content.
Key features:
- Compare your TikTok metrics over time by viewing historical data to find trends within your own content.
- Discover your most popular categories of content so you can easily create more that resonates with your audience.
- View charts and graphs with your TikTok metrics to interpret their meanings.
Pricing: Starting at $82/month.
4. Loomly
Loomly enables brands and agencies alike to analyze their social media performance, create and schedule content, manage online campaigns and conversations, and collaborate amongst their team. Loomly offers tools for a variety of social media platforms, TikTok included.
Key features:
- Measure your video content’s performance in real time to see which videos are most popular.
- Use post labels to easily categorize your content based on type or campaign.
- Automate analytics reports to make your reporting process even smoother.
Pricing: Starts at $32/month.
5. Brand24
Brand24 is an AI social listening tool built to help brands monitor their online presence, their competitors and their audience. Brand24’s TikTok analytics is of a different sort. Instead of monitoring your own performance, you can use this tool to track brand mentions, industry conversations, competitor performance and more.
Key features:
- Monitor your mentions feed to see what people have to say about your business on TikTok.
- Track the volume of discussions around your brand to preemptively plan for potential crisis management.
- Find the top industry influencers you should be working with on TikTok.
Pricing: Starts at $79/month.
6. Social Champ
Social Champ is a social media management tool that helps its customers publish social media content, manage their content calendar, analyze their performance and engage with their audience. Users can connect each of their platforms to this tool, including TikTok.
Key features:
- Get downloadable PDF and PPT exports of your TikTok analytics to share with your team.
- Keep an eye on weekly and monthly results to find patterns and improve your strategy.
- Discover your top-performing posts so you can create more content that your audience loves.
Pricing: Free account for up to three social accounts. Paid plans start at $26/month.
7. Pentos
Pentos is a TikTok analytics tool, plain and simple. Its entire purpose is to help brands and creators track their competitors, find the best audio clips to use, hop on trends and improve their overall TikTok performance.
Key features:
- Access an extensive list of each week’s top trending audio clips to include in your videos.
- Track your competitors’ performance so you can see how you stand up against them.
- Export your TikTok data to compile into your monthly social media reports.
Pricing: Starts at $99/month.
8. Exolyt
Exolyt is another tool that was created only to help brands and creators get a better grip on their TikTok accounts. This tool is perfect for analyzing your content as well as monitoring trends, conversations, influencers and more all across TikTok.
Key features:
- Discover the day’s top hashtags so you can include trending tags in your video captions.
- Get insights into your brand sentiment on TikTok so you know your reputation on the app.
- Access audience demographics and metrics regarding your TikTok performance.
Pricing: Free limited account available. Paid plans start at $330/month.
9. Iconosquare
Iconosquare is an analytics tool at its core, helping social media marketers monitor their presence across a number of social media platforms like TikTok. Other features include post scheduling, social listening and social media inbox management.
Key features:
- Create custom dashboards so you’re only met with the metrics that mean the most to your business.
- Monitor engagement to discover which content your audience loves best.
- Easily export your results to compile into your monthly, quarterly or yearly report.
Pricing: Starts at $49/month.
10. Keyhole
Keyhole is another comprehensive tool that is solely dedicated to social media analytics and helping brands monitor their online performance. While brands can access publishing and scheduling tools, most features include social listening, historical trend tracking, influencer tracking and the like.
Key features:
- Measure your accounts over time to get accurate historical data and trend analysis.
- Find optimal posting times to further improve your overall reach and presence.
- Get deeper insights into your audience and what they want to see from you.
Pricing: Starts at $89/month.
11. Rival IQ
Rival IQ is another social media analytics tool perfect for helping brands monitor their online presence across a number of social media platforms—of course, with TikTok being one of them. On top of offering a wealth of analytics tools as part of its regular subscription, Rival IQ also offers free reporting and benchmarking tools for marketers.
Key features:
- Use the hashtag analytics tools to find the best TikTok hashtags to use in your content.
- Conduct comprehensive social media audits to help adjust your strategy and improve performance.
- Get a birds eye view into your TikTok performance so you can see top posts, engagement and more.
Pricing: Starts at $239/month.
12. Quintly
Quintly is a social media analytics and competitive benchmarking tool that helps brands make sense of their online performance and compare it to their competitors. The suite of tools only includes options for analytics, reporting and more.
Key features:
- Create custom reports by choosing from more than 350 metrics that you want to track.
- Access pre-made dashboard templates meant for analyzing different outcomes.
- Use the fast Analysis feature to gain instant insights into your TikTok performance.
Pricing: Starts at $315/month.
13. Dash Hudson
Dash Hudson is a social media management platform that offers a suite of different tools for marketers, brands and agencies to use. Access tools like visual AI, social listening, link-in-bio tools, audience engagement and analytics.
Key features:
- Leverage predictive AI to help you find trends you can use in your content planning.
- Segment your content to easily pinpoint which types of videos perform best.
- Access analytics and reporting tools so you can ditch your spreadsheets for cohesive reports.
Pricing: Starts at $249/month.
Find the right TikTok analytics tool
What features do you need the most access to? Find something with hashtag tracking, trendspotting capabilities and the ability to work with multiple platforms so you have all of your social media marketing data in one place.
Sprout Social can be the perfect option for your brand. If you’re interested in trying our TikTok analytics tool, sign up for a free trial today.
The post 13 TikTok analytics tools to boost your strategy in 2024 appeared first on Sprout Social.
