Anti-competition: Google forced to pay millions to this French company in a shocking decision
The world of advertising technology has been thrown into turmoil following the recent decision of the Paris Commercial Court. California giant Google has been ordered to pay a huge amount to a French company. The case, which dates back several years, highlights the difficulties faced by American firms in international markets. But what could be the reason for such a situation?
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a case that spanned several years
The decision by the Paris Commercial Court is based on an important precedent. In 2021, Google was found guilty of abusing its dominant position in the online advertising sector. After this conviction the company had to pay a whopping fine of 220 million euros.
After this decision, the French company Equativ, working in the same field, decided to take action. It took legal action to claim compensation of 369.1 million euros, claiming that its activities had caused significant damage.
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Equitable, a competitor who doesn’t give up
Equative has established itself as a major player against Google in key areas. The company is particularly known for its ad server technology, which is essential for managing the performance of online advertisements. Furthermore, it excels in the field of SSP (Supply-Side Platform), which allows real-time management of ad spaces.
Despite its solid arguments, Equativ did not receive the full compensation it requested. The court limited compensation to 26.8 million euros, arguing that there was no evidence of damage outside French territory.
Google is facing several legal setbacks
The end of the year promises to be a turbulent one for Google. After losing to Epic Games in America, it also lost to the US government On a matter of dominance in the search engine sector.
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In addition to these setbacks, Google finds itself embroiled in another major lawsuit related to online advertising. The plaintiffs have also raised the possibility of liquidating its adtech, a possibility that could disrupt its activities.
| ⚖️Justice | Google ordered to pay a French company for abuse of dominance. |
| 🚀Competition | Equative positions itself against Google with innovative technologies. |
| 🌐 global | Google is in trouble on several international fronts. |
Uncertain future for American giant
Google expressed its disagreement with the Paris decision, highlighting interpretations it considers inaccurate by the ad technology sector. The company highlights its efforts to comply with regulations through close work with the authorities.
Both sides have fifteen days to appeal the decision. The case could be another chapter in Google’s legal saga, which seems far from over.
Faced with these challenges, will Google be able to maintain its dominant position or will it have to cede ground to more innovative competitors?
