Chrome extensions are incredibly useful (and often underrated) tools for marketers. They allow you to tailor your daily online experience to your specific needs, your job, and your productivity. As a marketing consultant, there are plugins out there that can help you, your customers, and potential prospects.
There are tons of extensions that can help you do things like: get more competitive insights for your customers, quickly audit and report on the performance of a potential website, a short personal one instantly to send in a cold email Record 1-to-1 video, SEO analysis, security, and website design flaws, the list goes on.
There’s a huge library of plugins out there, and it’s easy to get overwhelmed when looking at the extension store. So which ones are really worth adding to your pile?
I want to share some of the best extensions that you can add to your marketing consultant toolkit. These tools will help you stay focused, find new customers, and make informed decisions about your marketing strategies (The links below are for all Chrome versions, but many also have Firefox and Safari versions.)
SimilarWeb can give some basics about traffic to a site, including a breakdown of traffic channels and similar websites. It is a competitive digital intelligence tool for a complete 360-degree view of your industry, competitors and customers.
Quick SEO checks backlinks and some other useful things. It gives you easy access to important SEO signals and data like PageRank, Backlinks, Alexa Rank and traffic estimates.
MetaSEO Inspector is useful for inspecting the meta data and schema found inside web pages that are not usually visible when browsing. The extension shows you an alert when the meta data is not within certain categories, for example when the description tag is too short or too long.
These tools are website profiler. Any of these tools can give you a quick analysis of the technology behind a site like WordPress and what plugins are available with a click of a button.
Above: Built with
Above: What’s on
It’s a paid tool that runs a thorough analysis of a site and produces a beautiful report that you can brand and use. MyWebAudit runs automated checks that provide an audit system done for you. It identifies key design, SEO, security and performance issues that cost businesses money.
It’s a site speed test tool from Google that can quickly generate some ideas about what’s causing a site to slow down.
WhatsMySerp shows related search volume and CPC data for most search phrases directly in the browser. You get unlimited on-demand keyword research data inside Google search results.
This tool shows whether the Facebook Pixel is installed or not. The extension works in the background for conversion or viewing of the Facebook pixel and provides real-time feedback on implementation.
This allows you to launch Loom from any web page and is handy if you’re doing site reviews to capture what you’re seeing on the site. You can record your screen, voice and face to create instantly shareable videos in less time than it would take to type an email.
This tool allows you to find email addresses associated with any website. Along with email addresses, you can get names, job titles, social networks and phone numbers. All data has public sources detailed in search results.
This tool makes it easy and simple to identify web colors, save and edit them on a site.
What Fonts helps you to find the fonts used on the website. It allows you to know the font name, its family, color, style, size, position.
Fast-forward, rewind, adjust playback speed on any video. This video speed adjuster adds controls to web videos that allow you to increase or decrease the playback speed.
This tool checks your grammar in email and any other online app. You’ll get real-time feedback from Grammarly on Gmail, Google Docs, Twitter, LinkedIn, and almost everywhere you can find yourself typing.
If you use this scheduling tool, the extension makes it easy to drop your calendar link into any document or email.
My list is, but hopefully, you’ve found at least one Chrome extension that can help you become more effective at your work. Is there something essential or obvious that I missed? Let me know in the comments.
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