2020 was an unexpectedly eye-opening year that brought rapid changes, a lot of uncertainty and a shift in perspective for many. Even though 2020 immediately conjures up words like “challenge,” “difficulty” and “crisis,” there are many lessons learned that will influence and shape the future of business and small business marketing.
I chatted with some incredible guests on the Duct Tape Marketing Podcast. I wanted to take a look at the most popular episodes we aired in 2020.
If you enjoyed what you heard here, check out the full line-up of the show.
Tim Staples – Creating Shareable Content for Your Businesses
Tim Staples is the CEO ability to share And . co-author of Break Through the Noise: The 9 Rules to Capture Global Attention, Staples has developed a reputation in the marketing industry for being a creator of viral content. Over the years, many of his video campaigns have garnered over five billion views, and 35 of them have landed on the front page of YouTube.
Biggest takeaway: Today everyone has a megaphone. But now that everyone has a megaphone, they’re screaming at it all day long, every day, to the point where most people have tuned in to almost everyone. You’ll hear from Staples about the five positive emotions that are most effective in getting people to move on and share content: joy, awe, curiosity, empathy, and surprise.
Click here to listen to the episode.
Michael Margolis – The Story Around Disruption and Innovation
Michael Margolis. is the CEO and founder of told in the story, Storytelling has recently become a commercial term, but there is a lot of complexity behind the term. Margolis’s focus is exclusively on storytelling as it pertains to disruption and innovation. It’s often hard to tell stories about change — audiences get wary or defensive — but Margolis helps leaders in Silicon Valley and other hotbeds of innovation make that change feel exciting and achievable.
Biggest takeaway: We are taught to lead with data and findings. But if you lead with the data, the story dies as it comes. Margolis shares his three-step descriptive framework that will help you engage your audience’s imagination, attention, and relate your story to what you’re selling.
Click here to listen to the episode.
Alison Levine – How to Treat an Opportunity Like Your Big Break
Alison Levine is a leadership expert, polar explorer and climber who is no stranger to extreme environments. She has survived sub-zero temperatures, hurricane-force winds, sudden avalanches, and a career on Wall Street. He is one of the most sought after keynote speakers, delivering brilliant leadership messages that permeate his extreme climbing expeditions and remain relevant in today’s fast-paced business environment. He is able to draw relevant, authentic parallels between mountaineering and business as he has experienced first-hand – on many mountains, in many organizations and across many industries.
Biggest takeaway: Alison Levine shares her story of starting her journey at 30. Levine shares how to progress when you’re uncomfortable, and how to treat an opportunity like it’s your big break.
Click here to listen to the episode.
Steven MR Covey – Timeless Habits of Achieving Success
Steven MR Covey Covey is the former CEO of the Leadership Center, where he met his father, Stephen R. Covey to launch his classic book, 7 Habits of Highly Influential People, He is also a bestselling author of the New York Times and the #1 Wall Street Journal. his book, speed of faith, is designed to help leaders build a collaborative team and environment based on trust.
Biggest takeaway: Steven MR Covey shares his insight into why it’s so important for people to understand, how a paradigm shift can change your reality, why spirituality doesn’t need to be religious, and how it can help you through challenging times. Is.
Click here to listen to the episode.
Ben Shapiro – Uncovering New Possibilities in the Marketing World
Ben Shapiro got his start at eBay, where he served as their manager of business development and SEO. He then set up his own business and did marketing for several early stage startups. In recent years, he transitioned into marketing strategy consulting and now runs a number of popular podcasts, including MarTech Podcast And search voice,
Biggest takeaway: Shapiro shares why companies should consider getting into the content business. What really When it comes to creating a successful podcast (or great content in any format), and how to approach being freelance, it’s the next big step in your career, or you’ve been doing it for a while.
Click here to listen to the episode.
Seth Godin – Tips for Trading With Seth Godin
Seth Godin is an entrepreneur, best-selling author and speaker. In addition to launching one of the most popular blogs in the world, he has authored 19 best-selling books, including Dip, linchpin, purple cow, tribe, And What to do when it’s your turn (and it’s always your turn). His most recent book, it’s marketing, was an instant bestseller in countries around the world.
Biggest takeaway: You’ll find information from best-selling author, educator, and entrepreneur Seth Godin about what it takes to create a successful podcast and build one on it, the difference between a homemade and professional approach to media production, and where conventions stand. Will get information about it. On being relevant in today’s world.
Click here to listen to the episode.
Cara Goldin – How to Find Inspiration When in Doubt?
Cara Goldin is Founder and CEO of Hint Water, a flavored water brand founded in 2005. She is also the author of Undaunted: Overcoming Doubts and Doubts. Kara is an active speaker, author, and host of the podcast Unstoppable with Cara Goldin, where she interviews founders, entrepreneurs, and other disruptors from a variety of industries.
Biggest takeaway: Don’t let anyone crush your dreams! Cara Goldin shares her story about the incredible risks she took and how she overcame great challenges setting the hint between all the doubts she and others had.
Click here to listen to the episode.
Solo Show – Google Analytics for Small Business Simplified
It’s important to close the loop on your marketing investments, on your channels, on your customer engagement. It allows you to focus, spend less money, and invest in one that actually works. I work with a lot of small business consultants and small business clients and this is one of the biggest challenges to getting them excited. It’s like telling people that they need to like math. Especially when you turn to this tool, which I think is one of the best tools on the planet, and it’s free, but it’s really easy to get lost. In this podcast, I’m going to spend some time trying to make it simple.
Biggest takeaway: You’ll learn why you should care about Google Analytics, how to set it up, and what goals you should have when setting it up.
Click here to listen to the episode.
Todd Henry – How Inspiration Can Motivate You To Do Your Best Work
Todd Henry A. is the founder ofAuthor of The Accidental Creative, and The Accidental Creative as well as Die Empty. Todd Henry’s latest book he co-authored with Rod Penner, Todd W. Hall, PhD, and Joshua Miller, PhD – The Motivation Code: Discover the Hidden Forces That Drive Your Best Work.
Biggest takeaway: Todd Henry has created a new framework for understanding what motivates us and why. Henry shares tips on how you can use your motivation to do your best work.
Click here to listen to the episode.
Shaina Weisinger – Repurposed content can increase your traffic by 300%
Shaina Weisinger is the CEO of Repurpose House. Shayna weisinger is An expert in social media marketing, especially the optimization of content through repurposing. Repurpose House takes all the content your business produces and adds the bells and whistles of social media. They trim video and audio, create text motion videos of blog highlights, add headlines, captions, resize them for all platforms, and more.
Biggest takeaway: You have spent effort and time creating content, you should make the most of it. Shaina Weisinger shares how you don’t always need to re-invent the wheel, and you can use repurposed content to significantly increase your traffic.
Click here to listen to the episode.
Is your favorite episode on the list? If not, we’d love to hear which one you enjoyed listening to the most!
To our podcast viewers, we can’t thank you enough for your support over the years! If you like the show, click over and subscribe and if you like the show give us a review on iTunes, please!
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