2019 was another great year on the Duct Tape Marketing Podcast. I chatted with some incredible guests, I did a few solo shows where I could share something about the duct tape marketing philosophy, and I got to share excerpts from my latest book, self-reliant entrepreneurWhich was released in October.
In honor of an incredible year, I wanted to take a look at the most popular episodes we aired in 2019.
If you enjoyed what you heard here, check out the full line-up of the show. We’ll be back in the first full week of January with all the new episodes and guests.
Pamela Wilson – Make the most of your content
Pamela Wilson is the founder of Big Brand System and the author of Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Publish. She is an expert in creating the kind of content that grabs your audience’s attention and can help you grow your business through four different stages of growth.
Biggest takeaway: You’ll learn about the lifecycle approach to content management and creation, which recognizes that the content needs of your website will be different at different points in the life of your business.
Click here to listen to the episode.
Solo Show – Benefits of Including Video on Your Website
Video has become an important element in marketing strategy. People want to watch video content, and companies are investing in creating videos for their brands. If you haven’t already, now is the time to include videos on your website.
Biggest takeaway: We’ll cover four types of video content that you should include on your website. Plus, I’ll share practical, technical tips for video content creation, from managing lighting and camera work to where to go for editing help.
Click here to listen to the episode.
Solo Show – Model to Marketing Maturity, Stage One: Build
Digital marketing provides business owners with dozens of channels through which to reach their audience. From paid ads to social media to SMS marketing to SEO, it’s easy to feel overwhelmed by the options out there. By starting with a solid foundation and focusing on only a handful of available tips, you can build them up stronger and then expand to more strategies.
Biggest takeaway: We’ll walk through the five elements that go into the building phase of your marketing maturity model, from building your marketing website with SEO and a strong content program to social media and email marketing. Plus, you can follow the link in this podcast post to catch up on, grow and ignite episodes of the other two marketing maturity stages.
Click here to listen to the episode.
Solo Show – Why Your Marketing Should Be Strategy First
One of the main tenets of the duct tape marketing approach to marketing is that your efforts should be led by strategy first. If you’re creating content without a guiding strategy, you’re turning your wheels. Here are the steps you need to take to build a solid strategic foundation for your marketing strategy.
Biggest takeaway: You’ll learn why the first step in developing a solid marketing strategy is identifying your ideal customer, and I’ll give you tips on how to find them.
Click here to listen to the episode.
Jason Kinder – Becoming a Great Leader, No matter what field you are in
Before joining politics, Jason Kander served as an army captain in the US Army. He was elected to the Missouri House in 2008 and became Missouri Secretary of State in 2009. He is also the author of the New York Times bestselling book, Outside the Wire: Ten Lessons I’ve Learned in Everyday Adventure.
Biggest takeaway: You’ll hear some lessons from Qander’s book – lessons drawn from his time in the military. And while the stories come from military life, they apply to anyone in a leadership position.
Click here to listen to the episode.
Matt Scanlon – Managing an Expanding Business, Guided by Your Mission
Matt Scanlon is a fellow Kansas City business owner. He runs The Hill Casey, which began as a local CrossFit gym and has expanded to offer corporate wellness products and services to people in the community who are disabled or helped gain access to wellness services. the wanted.
Biggest takeaway: You must have heard of an entrepreneur who is going through the difficult yet exciting task of growing his business. Scanlon shares some of the struggles with regards to branding and bridging the gap between the different audiences it is expanding to serve.
Click here to listen to the episode.
Paul Jarvis – Finding Success and Happiness as One’s Company
Paul Jarvis is a writer and designer who runs his own business and counts legions of clients such as Mercedes Benz, Microsoft and Shaquille O’Neill. He discusses how to approach the big questions about how to grow your business so you can build something sustainable that continues to bring you joy.
Biggest takeaway: When you decide it doesn’t make sense, what do you do next? Paul Jarvis is happy to have the company of one, and he shares tips for finding your way as a solopreneur.
Click here to listen to the episode.
Jill Nelson – Growing Your Business as an Entrepreneur
Jill Nelson is the founder and CEO of Ruby Receptionists. The company provides virtual receptionist services throughout the US, and it regularly pops up on “best of” lists as an employer and service provider.
Biggest takeaway: When you find a company, your role as a leader is not static. It grows and changes as your business does the same. In this episode, Nelson shares his experience growing his business.
Click here to listen to the episode.
Nean James – Benefits of Intentional Attention
Nean James is an author, keynote speaker, and leadership expert. He believes the key to building strong relationships with teammates and customers is intentionally in the way you pay attention. She . is the author of Attention Country: How to Drive Profitability, Productivity and Accountability.
Biggest takeaway: When you’re not paying attention, it can cause big problems in your business. Customers and good employees who feel neglected go elsewhere. James shares why it’s important to pay deliberate attention to the people who matter most to your company.
Click here to listen to the episode.
James Fell – Setting the stage for the moment of awakening
James Fell is a health expert and author of several books, including: Holy sh! T Moment: How lasting change can happen in an instant. As a college student, Fell was overweight, was faltering in school, and struggled for money. Suddenly a moment of awakening changed the course of his life. And he wants to help you find your life-changing epiphany, too.
Biggest takeaway: Even if you are in a bad situation in your life, you are not necessarily motivated to change. Fell walks us through the psychological principles at work that lead us to epilogues that can change the course of our lives.
Click here to listen to the episode.
Is your favorite episode on the list? If not, we’d love to hear which one you enjoyed listening to the most!
To our podcast viewers, we can’t thank you enough for your support over the years! If you like the show, click over and subscribe and if you like the show give us a review on iTunes, please!
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