Fixed-income investment and portfolio management platform YieldX is adding Edmund Walters, the founder of Emony Advisor, Apridge Labs and Villanova Tech, to its advisory board, according to an announcement. The addition will bring Walters’ deep network in the wealth management industry and his entrepreneurial track record to the firm, which launched a set of fixed income tools that become widely available to advisors in 2020.
As a member of the advisory board, Walters will advise on YieldX’s operations and goals, according to the announcement. Walters also brings up relationships with Envestnet CEO Bill Krieger and Envestnet President Tony Leal. Money Guide. The three were involved in a joint venture that operated as Aprice Labs, with Walters leading the creation of the estate planning technology that was eventually purchased by Envestnet. Envestnet already has a significant investment and technology partnership with YieldX. Envestnet and YieldX users are expected to benefit from a planned single sign-on integration that will launch before the end of the month.
While not explicitly mentioned in the announcement, YieldX is also getting the impact that Walters brings to meetings with advisors and industry executives. It is already paying off.
Within minutes of receiving his first demonstration of the software, Walters was impressed by the user experience and the no-nonsense nature of YieldX, calling it “one of four or five technologies I thought of”. [are] Future.”
After seeing the tool working, Walters even contacted his own financial advisors at RBC and demanded that they begin using the tool, he said. “Turns out they were already in talks to make a deal.”
“If I love your product, I’ll let everyone know,” Walters explained. “I’ve told a lot of people they have to look at this product.”
Adam Green, co-founder and CEO of YieldX, said Walters was “the perfect candidate for our board”. “He’s been incredibly helpful.”
While Walters settles into his seat on the advisory board, Green is already testing and preparing to launch new equipment. “The beauty of our technology is the ability to quickly build applications on top of our core infrastructure,” he said.
Advisors using YieldX will see data sets around yield-driven equities “in the coming weeks.” The firm is planning a crypto-yield product. It is going to launch a “structured note program with one of Canada’s largest banks”.
Walters will soon be joined by some new members of the advisory board, which Greene declined to disclose. Walters currently on the advisory board includes; CrossRiver Bank CEO Gilles Gade; David Andonian of Raptor Group; April Rudin, founder and CEO of Rudin Group; Gopal Garuda, former partner of Citadel; and Alex Duca, senior managing director of Citi’s Financial Institutions Group.
