With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience.
But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people.
In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy.
Table of Contents
- What are LinkedIn hashtag analytics?
- Why tracking LinkedIn hashtag analytics is important for your business
- How to generate LinkedIn hashtag analytics
What are LinkedIn hashtag analytics?
LinkedIn hashtag analytics reveal how popular specific hashtags are on the platform and how they impact content performance.
For example, hashtag analytics offer insight into how many people see your posts because of the hashtags you use, which hashtags get the most traction and how much engagement your posts get because of those hashtags. Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience.
Why tracking LinkedIn hashtag analytics is important
On LinkedIn, 40% of users organically interact with a page weekly, making it an excellent choice for brands that want to get noticed without paid promotion. Adding LinkedIn hashtags to your organic content can help it reach an even broader audience, but you need to be strategic to make the most of them. This is where LinkedIn hashtag analytics come into play.
Here are the top reasons why you should keep track of LinkedIn hashtag analytics.
Identify the best hashtags for your brand
Have you noticed that a particular hashtag has a high follower count and consistently drives engagement on your company’s posts? Those are good signs that you should keep using it. Analyzing these metrics over time will allow you to pinpoint the exact keywords and phrases that resonate the most with your audience.
Understand which hashtags compliment your brand
Prioritize relevancy over popularity to reach the people most interested in what you’re sharing. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. You might opt for the more specific #smallbusiness hashtag, with around 800,000 followers, over the general #marketing, with over 20 million followers. Despite its smaller follower count, picking the more relevant hashtag will help you cut through the noise and speak directly to your ideal customers.
Subscription design service Superside recently used this approach for a LinkedIn post promoting an upcoming webinar, using very niche hashtags like #aitutorial and #3dmoviestylecharacter with a broader but still targeted hashtag #characterdesign, which has over 14,000 followers.
Track the sentiment for certain hashtags
A solid social media strategy also tracks how people feel about the content you’re putting out. Monitor what hashtags drive more positive or negative engagement to ensure your content hits the right notes.
For example, creating a Listening Topic in Sprout Social will enable you to analyze the topic’s most common keywords and hashtags and see a breakdown by sentiment for related keywords and hashtags.
Monitor your competitors
Incorporating hashtag analysis into your competitive monitoring will help you optimize your social media strategy by staying competitive and increasing your share of voice more relevantly. For example, if competitor posts with specific hashtags consistently get high engagement, that’s an indicator that those hashtags are hitting the mark with their audience, and you may want to start incorporating those or similar keywords into your content.
Sprout’s Listening solutions make this process easy. They enable you to gather key metrics like volume, engagement, likes and impression breakdowns for specific competitor hashtags, or a broader overview of your competitors’ top hashtags.
How to generate LinkedIn hashtag analytics
Not all social media analytics are created equal. Knowing how to generate this data will make all the difference in maximizing your post reach and engagement. From leveraging built-in LinkedIn tools to browser extensions to third-party social media management platforms, here are the primary methods for generating LinkedIn hashtag analytics.
Use the native LinkedIn hashtag analytics
LinkedIn offers follower count numbers for all hashtags. To see how many followers a hashtag has, use this URL formula:
https://www.linkedin.com/feed/hashtag/keyword
For example, if you wanted to see the follower count for #socialmediamarketing, you would enter the following URL into your web browser:
https://www.linkedin.com/feed/hashtag/socialmediamarketing
The follower count will be displayed prominently at the top of the page. It’s not the most efficient system, but this method will show you the popularity of specific hashtags. From there, make a shortlist of industry-specific hashtags and test them to see how they affect performance.
Use a LinkedIn hashtags analytics extension
Hashtag Analytics is a free Google Chrome extension by Engage AI. The tool allows you to check hashtag follower counts directly on LinkedIn, get real-time insights while scrolling through your feed and get hashtag suggestions as you write your posts.
It also offers additional data like hashtag follower growth over time, the maximum number of likes and comments based on the top 20 recent posts and the total reach of a post after incorporating hashtags.
To start exploring hashtags, add the extension to Chrome, log into LinkedIn, and access the tool icon in your browser.
Use a third-party social media scheduling tool
Creating a tag for different hashtags in Sprout Social will enable you to track how each one performs in engagement, reach and clicks across your posts. Say, for instance, you work for a virtual event software company and want to compare posts with #eventprofs to ones with #eventtech.
Creating a tag for each hashtag will enable you to generate Tag Performance Reports that provide metrics like impressions, engagements, engagement rate (per impression) and top posts. This data will help refine your social media strategy and drive more meaningful interactions with your target audience.
Harnessing the power of LinkedIn analytics
It’s challenging for brands to stand out in the ‘pay to play’ social media landscape. Fortunately, hashtags are an easy way to boost your content and organically get it to the right people. Just make sure you monitor your hashtag analytics to see which hashtags drive the most results to maximize your LinkedIn content efforts.
Of course, hashtags are just one feature that can affect content performance. If you want to dive even deeper into the world of LinkedIn performance data and learn more about the best platforms to track metrics, check out our roundup of the top LinkedIn analytics tools on the market.
The post How to use LinkedIn hashtag analytics to boost content reach appeared first on Sprout Social.
