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Content marketing still plays an important role in every business in every industry. If you’ve been in business for a while, you probably have a stockpile of materials that you’ve built up over the years.
As material ages, it starts to collect dust—it’s out of date, tactics change, it’s buried deep in archives, and it’s not doing anything for your business. Not only this Repurposed content increases your traffic by 300%But it’s an easy way to get more ROI from what you already have.
If you want to save time on content creation and drive new traffic to your site, do these 7 things.
1. Add New Information to Evergreen Content
Some content never goes out of style. Many businesses have created foundational content that provides readers with in-depth information on their industry, and this content can remain useful for years. But like something that’s been picking up over the years, it sometimes needs a refresh to regain some of its old luster.
For example, take our content here. We have written thousands of blog posts over the years on almost every digital marketing topic. Something like a foundational piece on SEO may remain relevant for a long time, but some specifications will need to be updated as search engines change their algorithms and best practices.
Refreshing and re-publishing content, with the acknowledgment that it has been updated to reflect the latest on a given topic, is one of the fastest and easiest ways to reuse your old content . This allows you to hang on to any goodwill that particular link has gained in terms of rankings over the years, while introducing it to an entirely new audience and allowing it to position itself even better in search results. allows for.
2. Incorporate Media into Existing Posts
Blog posts can get boring after a while. One-on-one reading demands a lot of attention from your audience, and today’s consumers are looking for new ways to engage with content.
The video has become extremely popular lately And can add a lot of visual interest to existing pages. Also, if someone is unable to read the entire blog post, they may have time to watch a quick video that provides a summary of the information in the post.
You can include other forms of media as well. Infographics are a fun, engaging way to repurpose your content. check out Check out this article by Visme for some great tips on creating an infographic.,
Podcasts are another popular medium, with 62 million Americans Tuning in to your favorite shows every week. For easy steps to start and play a podcast, View this post on our blog,
Since you’re creating dynamic media with existing content, it’s easy to script and accomplish what you need. You can quickly distill a blog post down to a handful of bullet points and create a video from there that draws on those key elements.
Again, this saves you time in the content creation process and allows you to attract new audiences to this content. While someone might not want to read 1,000 words on the subject, that infographic that hits all the highlights might be just what they were looking for.
3. Convert Video Content to Blog Posts
It takes a lot of time to create content. You need to have a well thought out strategy and build your content calendar around it. Then there is the process of actually making the material itself. Blogging involves research and revision; Video and podcasting means you need to have production skills and be able to edit video and audio.
If you go through all the trouble of creating content in the first place, why not make the most of it?
Let’s say you own a home remodeling business. A while back, you posted a video explaining the process of kitchen renovation to potential clients, from budgeting and planning to selecting materials to managing construction timelines. Videos generate lots of views and drive traffic to your website. You know the content is useful to your audience and helps drive attention to your business.
Don’t leave it on that video! Instead, get the video transcribed so you can easily turn it into a blog post. ,i like rave for fast, accurate transcription services).
You can even take it a step further and turn it into a podcast episode by using the audio from that video. Suddenly, one of your ingredients has tripled. And it gives you more opportunities to reach your audience through the medium that works best for them.
4. Create Social Media Friendly Content
Social media is an important channel for businesses of all sizes. You can take content you already have, and rearrange it in different ways for social as long as it aligns with yours holistic social media strategy,
Your existing blog posts are full of social media gold. Pulling snippets from your blog posts is a great way to develop social media-friendly content quickly. And Drive traffic back to your website. You can do things like this:
- Create a Twitter thread pulling important points from a blog post
- Create a micro-blog on Instagram by sharing snippets from in-depth blog posts
- Use insightful quotes from your podcast episode, video or blog post to create compelling graphics – here is an article To help you create a quote graphic
5. Transcribe Your Podcast
It takes time to develop, record, and edit the content of podcast episodes. Instead of just using audio, why not transcribe your podcast episode and turn it into an SEO-rich blog post. People consume content differently. By offering a written version of your show, you’ll reach more people because you provide content that fits the preferences of many.
6. Assemble Hub Pages
The content of most businesses is scattered here, there and everywhere. There are videos and podcast episodes on various pages on their website and hosted on external platforms. His blog posts are so numerous that they could rival the National Archives. But the material is scattered, so it’s not really serving a purpose.
If you want to get the most out of this content, you have to Organize It Around Hub Pages, I have described the Hub pages on your website as your own mini-Wikipedia. You begin by identifying a broad topic that is of interest to your readers. For example, we work with a lot of local businesses, so we created this The Ultimate Guide to Local Marketing Hub page on our site.
From there, we walk you through everything local businesses need to know to supercharge their marketing efforts. We cover the basics of Google My Business, paid search, SEO for local businesses, and reviews and competitive analysis. Under these broad topics, we have collected relevant content.
For local business owners, this storehouse of information is a goldmine. Instead of searching through our thousands of pieces of content, the Hub Pages table of contents neatly organizes the ones most relevant to them. Suddenly, this page becomes a well-known resource. Visitors return again and again to go deeper on the topic, and share posts with their colleagues. Search engines take note of this behavior. They realize that the content is useful, and suddenly our hub page goes up in the SERPs.
When done correctly, Hub Pages can get your local business ranking on the first page of results for relevant search terms. And you get that strong ranking by rearranging and reorganizing existing content instead of starting anew.
7. Compile Blog Posts into E-Books
If you have a series of blog posts on the same topic, you can create a new piece of content by compiling them into one e-book to use as a lead magnet. You can use each blog post as a chapter in your e-book, flesh out the content of each blog post a bit, and write an introduction and conclusion. Then, you can use a free tool like May go To compile these posts together. This e-book is a great way to help you build your email list and reach more people with the content you already have.
Creating content takes a lot of time and work. Reusing your existing content allows you to get the most out of that investment. Reposting not only gives it a new life and introduces it to new audiences, it can help you increase your SEO position and expand your reach even further.
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