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Emoney Advisor CEO Ed O’Brien returns to Fidelity

Emoney Advisor CEO Ed O’Brien has accepted a new position as Head of Technology at Fidelity Institutional starting in April. This news came to light in a social media post on Tuesday.

WealthManagement.com Spoke to O’Brien on Wednesday. He called his tenure “an amazing period of growth and development”. According to spokeswoman Joanna Armandi, from the end of 2015 to the end of 2021, eMoney Advisors went from serving 4.5 million households to 1.1 million and increased its workforce from 316 to 840. The number of financial professionals using financial planning software increased from 25,000 to 98,000 in the same time period.

O’Brien said the six years he spent at the leading e-money advisor was actually longer than he had planned. When he took office, he expected to spend three to five years leading the organization, but cited the pandemic as an affair that required him to stay longer.

“It wasn’t a surprise or a shock to anyone,” O’Brien said of the move. “It’s largely been part of the plan from the day I moved here.”

O’Brien handed the leadership role to the firm’s new interim CEO Susan McKenna on Tuesday. McKenna was the head of marketing and business development for eMoney. O’Brien, who led the financial planning software development firm after it was bought by Fidelity in 2015, will remain on Eamonie’s board and will be with the firm through the end of the month to help with the transition.

As head of technology at Fidelity Institutional, O’Brien will return to some familiar territory. He ran advisory technology at Fidelity for more than a decade before taking on the role of CEO at eMoney, where he worked through the ongoing transition from screen scraping to API-based account aggregation, new predictive technologies, and eMoney’s first mobile app. Guided the firm. Incentive. Fidelity Institutional serves advisors, wealth management professionals and institutions.

“Working with such a talented and committed team at Eames has been a true highlight,” said O’Brien. “We have innovated, strengthened and grown our products, our business and our company. I cannot be prouder of the incredible progress we have made.

While O’Brien won’t begin his new position until April, his experience with “accelerating market changes and how they affect advisors” provides Fidelity Institutional with a “more dedicated focus on supporting our growing set of technology solutions.” will allow to do. “According to Michael Durbin, head of Fidelity Institutional.

He said O’Brien will have wider responsibilities in his new role. His familiar company will also be there.

Jess Librey, former Head of Product at Emoney Advisor, joined Fidelity Institutional in January, where she heads platform technology. According to Armandi, the move was coincidental and not pre-planned.

McKenna joined Emoney Advisor in 2018 as Head of Marketing, taking over three decades of experience in SaaS marketing, according to a press release detailing the hire. In addition to his new leadership role, he is currently responsible for demand generation, revenue generation and customer retention.

“I am excited to continue the momentum as I take on my new role as interim CEO,” he said in a statement. “I look forward to working closely with our clients and the larger Emony team to achieve strong results and fulfill our vision of financial peace for all.”

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