If you’re looking to improve your video marketing strategy in 2022, you’re probably researching YouTube.
We have a list of 30 must-know YouTube statistics to help you understand how the platform is being used at the moment.
Let’s dig
YouTube Demographics
When launching a video marketing strategy, you need to know whether the demographics of the platform match your target audience. Let’s cover some of the main demographics of YouTube.
1. YouTube has over 2 billion monthly active users
YouTube is watched by nearly a quarter of the world’s population, with 2 billion monthly active users. It’s fair to assume that YouTube has a diverse user base and that your business can potentially connect with your target audience.
2. The three countries with the most YouTube access are the United States, India, and Japan
The United States accounts for the largest percentage of YouTube’s web traffic at 15.6%, followed by India at 9.9% and Japan at 5.2%.
3. The largest age group using YouTube is 15-35. is between
77% of Internet users aged 15-35 are on YouTube, as well as 73% of users aged 36-45, 70% of users aged 46-55 and 67% of users aged 56+.
4. YouTube Users Skew Male
53.9% of YouTube users are male and 46.1% are female. (No data on other genders at this time.)
youtube ad statistics
YouTube is a popular social media advertising platform. To understand whether you should invest your marketing budget in YouTube ads, let’s look at some YouTube advertising statistics.
5. YouTube generated $8.6 billion in ad revenue in the fourth quarter of 2021
YouTube is a promising advertising platform for brands, generating more than $8.6 billion in ad revenue in the fourth quarter of 2021 alone.
6. YouTube sees a 25% year-on-year growth in ad revenue from 2020 to 2021
YouTube ad revenue has grown steadily year over year. From 2020 to 2021, the platform grew advertising revenue by 25% year-over-year.
7. 70% of people have bought a product by viewing it in a YouTube ad
YouTube ads work, and the statistics prove it. Seventy percent of YouTube viewers say they have purchased a product after watching a YouTube ad about said product.
8. Top YouTube Ads Hyundai and BTS in 2021. had the cooperation of
In a roundup of the top YouTube ads in 2021, YouTube shared that the top ad was for Hyundai. The popular band in the ad was BTS and has garnered over 105 million views.
9. Apple spent the most on YouTube ads in 2020
From March 2020 to February 2021, Apple was the top spender on YouTube ads, spending $237.15 million.
youtube search statistics
YouTube has its own algorithms and search engine optimization rules for viewing your content. Let’s get into some statistics related to YouTube search.
10. YouTube is the second largest search engine in the world
YouTube is not only the second most popular website in the world after Google, but it is also the second largest search engine in the world after Google, generating more search queries than Bing, Yahoo, AOL and Ask combined.
This shows how important YouTube SEO is as the platform is also a video and information search tool.
11. Most of the Top 100 Global YouTube Searches Are Related to Music
Data pulled on the top 100 YouTube searches in the United States and globally. Globally, 58% of the top 100 searches are related to music, compared to only 20% in the US.
12. Top 5 Global Searches on YouTube
The top 5 global searches are “BTS,” “PewDiePie,” “ASMR,” “Billie Eilish” and “Baby Shark.”
Of these five searches, three are related to specific YouTube accounts. ASMR (or Auto Sensory Meridian Response) is a popular genre of video meant to help relax the audience. And “Baby Shark” is based on a catchy children’s song.
13. 52% of the top 100 searches are branded searches
Fifty-two percent of the top 100 searches are for specific music artists or content creators, meaning users are trying to find content from a specific channel.
YouTube usage statistics
Understanding how the platform is being used will help you when incorporating YouTube into your marketing strategy.
14. People watch over 1 billion hours of YouTube video content every day
Not only does YouTube have a huge user base, but they also have a highly engaged individual, who is viewed each day with over 1 billion hours of video content.
With the right video content strategy and optimization like YouTube description, any brand can find an audience for their videos.
15. Users spend about 30 minutes per visit on YouTube
In March 2021, users spent an average of 29 minutes and 37 seconds per visit. This is an increase of around 3% from March 2020.
16. 62% of users use YouTube daily
YouTube users are active and engaged with the platform. Among users, 62% access the site daily, 92% use the site weekly and 98% use the site monthly.
17. The Most Popular YouTube Channel Has Over 200 Million Subscribers
The most popular YouTube channel is T-Series, which has over 200 million subscribers. The next most popular YouTube channels are YouTube Movies, Cocomelan – Nursery Rhymes, Set India and Music.
18. YouTube gets 10.9 daily pageviews per visitor
Each daily visitor to YouTube reaches an average of 10.9 pages.
youtube growth stats
YouTube has grown rapidly since its inception in 2005. Let’s look at some statistics to see how much growth it has achieved in the last 17 years.
19. The first YouTube video was uploaded on 23 April 2005
YouTube founder Jawed Karim uploaded the first video on the platform. It was called “Me at the Zoo” and was a 19-second video that has now been viewed over 221 million times.
20. In 2006, Google bought YouTube for $1.65 billion
Just a year and a half after it bought the YouTube.com domain, Google acquired the video-sharing platform for $1.65 billion. At the time, Google believed they had overpaid to acquire the platform. But with YouTube ad revenue at $8.6 billion last quarter, we now know Google has been stolen.
21. YouTube introduced video ads in August 2007
YouTube ads have been around for almost the entire lifetime of the company. Ads debuted in August 2007, just 10 months after Google’s acquisition.
22. YouTube is the second most popular website in the world
YouTube generates the second most traffic of all the websites in the world after only Google. This means that viewers are often citing YouTube for everything from entertainment to how-to videos.
23. YouTube is available in over 100 countries and 80 languages
Another great statistic showing the wide range of users is that YouTube’s video platform is available in over 100 countries and is localized in 80 different languages.
You can reach a wide variety of demographics and even publish video content in different languages to solidify an international marketing strategy.
24. More than 500 hours of video content uploaded to YouTube every minute
Don’t get lost in the noise. More than 500 hours of video are uploaded to YouTube every minute, so you need a strategy to make sure your video gets viewed.
Plan the focus keywords, plan your video title and description strategically and don’t forget about search optimization.
You can also include hashtags in your YouTube video content to indicate what topic your video is about.
25. Has over 51 million YouTube channels
More than 51 million YouTube channels have been created, a 36% increase in the last year.
Out of those 51 million+ channels, 306,000 YouTube channels have over 100,000 subscribers, 29,000 YouTube channels have over 1 million subscribers and 700 YouTube channels have over 10 million subscribers.
youtube marketing statistics
Let’s take a look at how marketers view YouTube. Knowing how other companies are positioning their strategies can help decide your team’s next steps.
26. 71% of marketers plan to increase their use of YouTube for video marketing
71 percent of marketers plan to increase their use of YouTube, while 72% are hoping to improve their knowledge of the platform.
27. 50% of marketers currently use YouTube in their marketing strategy
According to the Social Media Examiner’s 2021 Industry Report, YouTube is used by 50% of marketers, making it the most used video channel for video marketing. Establishing or maintaining a presence on YouTube will help marketers stay competitive with other brands.
28. 22% of marketers are using YouTube stories
The platform’s answer to YouTube Stories, TikTok and Instagram Reels came out in November 2017. So far, 22% of marketers have incorporated YouTube Stories into their strategy.
29. 14% of marketers are using YouTube Live
YouTube Live is used by only 14% of marketers compared to 30% of marketers who use Facebook Live.
30. YouTube is the second most popular platform for influencer marketing
YouTube is the second most popular platform for influencer marketing, with 70% of marketers saying it is an important platform in their influencer marketing strategy. The most popular is Instagram, with 89% of marketers saying it is an important platform.
Optimize your YouTube marketing strategy
It is important to have a good understanding of your marketing platform, including the demographics and usage patterns of the audience on them. So use these YouTube statistics to help you improve your YouTube marketing strategy in 2022.
Post 30 YouTube Stats to Power Your Marketing Strategy in 2022 first appeared on Sprout Social.
