Canada’s digital banking experience is a hit among consumers
Trust is a major factor in all transactions with financial service providers and 86% of the survey participants said they trust their bank to provide secure digital banking services.
CBA President and CEO Anthony G. “Reliable digital banking solutions were already in place when it came to most thanks to its long-standing commitment to strengthening the customer experience through technology,” Osler said. “Further innovations were developed in record time to support consumers as their lives change dramatically. These factors combined help Canadians go online more than ever before, while reducing risk and facilitated at a crucial time.”
Ninety-nine percent of consumers believe that new technologies have made banking more convenient.
Digital-first customer preferences are set to become stronger in the coming years and it is the under 30s who are driving the current momentum in digital banking.
The survey also revealed that: