Gerry noted that people of all ages – not just younger Canadians – have become more digitally savvy in the pandemic, and it has become a personal preference for many. They can also modify what they want to do or how they are investing, so they are asking not only where they are and what they know, but they also have more opportunities to learn and reach their goals. are open to
TD is doing a wider customer reach and finding customers more willing to have personal conversations digitally where they may not feel uncomfortable with what they don’t know.
“I think, as an industry, we need to think about how we can help more Canadians,” Gerry said, adding that this is true whether they have simple or complex financial issues. , such as how to achieve their retirement goals. “We still need to do a lot of work to help make Canadians more comfortable.
“But now we have the flexibility to be able to meet customers where they need to be met, and I think that will be one of the key takeaways that we see across all of our businesses as we move beyond COVID Huh. I think it will be really important and anyone doing that will be able to serve customers more needs, and that’s really a focus for TD.”