A few years ago, we were more selective about when/where we checked out. Today, ecommerce has become an almost daily phenomenon,A trend rapidly developing in social commerce.
In 2020, Facebook, Instagram and Pinterest revamped their shopping tools to help retailers capitalize on the trend. And product-based brands are moving to this new technology, with 73% of businesses currently selling on social platforms.
In the following paragraphs, we’ll take a look at six examples of notable brands that are leveraging Facebook Shops to reduce friction in the buying process and increase sales.
How social commerce is changing the game
Until recently, once we clicked on a product link, we had to first determine if it was safe and then ditch our wallet, take out our physical credit card, and do all the necessary things before completing a purchase. Enter the information. These days, the advent of tools like ApplePay, PayPal, GooglePay, and others have streamlined the process even further—creating the barrier between you and that lovely pair of shoes you’ve been eyeing for so little.
The rise of social commerce has made this slippery slope even more slippery by infiltrating the online space where we spend most of our web-surfing hours. A recent survey found that 46% of consumers expect to use the social platform’s in-app purchase features more this year.
What are Facebook Shops and how do they work?
One of Facebook’s newest features, Shops are free virtual storefronts that allow businesses to streamline the customer experience by either linking to the business’s existing website or, in the US, enabling direct checkout from Facebook.
Many common ecommerce platforms (e.g., Shopify, OpenCart, GoDaddy, etc.) integrate with Shopify, making it a breeze by allowing brands to quickly import their catalogs. Businesses can then link to products in their content, drive sales, and provide support through Messenger or WhatsApp.
Sprout’s integration further simplifies the process, helping brands add product links to their content and maximize their reach with organic post targeting.
6 Facebook Shop Examples You Can Learn From
At this point, you may be wondering how you can hop on the bandwagon to expand your reach. Learn from the following cutting-edge brands that are making the most of Facebook Shop.
1. David Outwear tags individual products in his in-feed post
David Outerwear is a men’s clothing retailer focused on leather jackets, coats and accessories.
They mainly promote their products on Facebook by tagging them in their content. It’s a simple, no-frills strategy that any product-based brand can execute.
As potential customers scroll through their feed, if an image catches their attention, they can quickly find out the price and product description without leaving the platform. Not only does this facilitate a better user experience, but it also shortens the customer journey for the most essential elements.
You can tag select products when you create a post or retroactively tag them in an existing post. Facebook recommends tagging no less than five products per image.
Classic shapes prove a golden rule – simplicity is supreme excellence! #style inspiration
Posted by David Outwear on Thursday, January 13, 2022
2. Pinktag goes live to showcase its products
Pinktag is an online women’s clothing boutique based in Louisville, Kentucky.
They host Facebook Live several times a week to showcase their products, connect with customers, and offer discounts.
Integrating livestream shopping into your social commerce strategy is a no-brainer for retailers who want to support their customers through the buying process. This option can be useful for your brand if your products are complex, nuanced or particularly high-ticket. Connecting with customers in real time gives you the opportunity to address objections, answer questions, and generally highlight the unique selling points of your products.
This format allows brands to create product playlists that customers can interact with to purchase directly from the live-streamed event.
Meta says they expect brands to generate $500 billion in revenue from live shopping events till 2023
3. Rothy’s Organize your Facebook Shops storefront with Collections
Rothe’s is a trendy durable shoe brand offering men’s, women’s and children’s styles.
They use Collections to organize their robust Facebook Shop product catalogue. Collections give brands the opportunity to curate specific, related products to make browsing and shopping easier. For high end brands that want to deliver an exceptional customer experience, these sets of featured products can go a long way.
If you’re looking for a way to make your Facebook Shops storefront feel more user-friendly or feel like your website-based experience, consider whether you can start using or use your own repertoire of collections. can expand.
4. Pixie Mood increases social commerce engagement with tagged video posts.
Pixie Mood is a cruelty-free women’s accessories brand that specializes in vegan leather and other sustainable materials.
They regularly use video to promote their products in their Facebook feed.
With Facebook Watch, you can share the same type of product-focused video that your audience is used to—but with the added benefit of connecting viewers directly to select items for sale.
Videos have long been at the top of social media trend lists—and for good reason. It consistently gets the most engagement on Facebook. So why not funnel all those good vibes towards your products?
Buy something sweet for less! New Winter Sale styles are moving fast and won’t be in stock forever. If you want a great deal on your next favorite vegetarian bag, act fast! Rae Crossbody in Chocolate🛍️ Winter Sale
Posted by Pixie Mood on Monday, January 10, 2022
5. John Lewis & Partners Goes to the Grassroots with User-Generated Content
John Lewis & Partners is a UK-based department store and home decor retailer that regularly shares content created by its audience. User-Generated Content (UGC) is a significant trend in social media these days, with leading brands such as Starbucks, Wayfair and others leveraging the power of their customers’ voices to expand their reach and engage with their customers authentically .
If you want to increase your audience’s trust in your brand or product, UGC may be the way to go. More than three-quarters of people say they trust content created by “average people” more than content created by brands.
Proof that a stylish gray sofa and dramatic indoor plants go together: @bamaluzhome#JLHomeProduct code: Barbican Medium 2 Seater Sofa, Hatton Light Gray – 87132671
Posted by John Lewis & Partners on Wednesday, February 9, 2022
6. Employs a Hybrid Approach to Characterize MeUndies Products
MeUndies is an online retailer of sleepwear and undergarments for both men and women.
While some brands choose to simply link their website to Facebook for customers to purchase items and others rely exclusively on their Facebook product listings, MeUndies offers the best of both worlds. They link featured products to their Facebook catalog, but also share the associated website URL in their posts.
In doing so, they give customers the option to shop in the most organic or comfortable way for them. If your brand caters to customers with a variety of ages or different levels of tech-savvy, offering both options ensures the best chance of closing a sale.
It doesn’t get more adorable than matching it with your dog. Our V-Day print, Drawing to You, is…
Posted by MeUndies on Friday, February 11, 2022
Follow the Leads of Some of the Best Facebook Shops
As social media shopping expands in popularity and ROI, other social platforms are expected to offer their own versions of these social commerce tools. Brands that don’t want to be caught out should make sure they have a strategy in place now. Following the examples of the brands listed above can help you stay ahead of the competition.
If your business wants to engage with and convert more customers in the online space, they should be a key component of your strategy. When you’re ready to execute, learn how Sprout can help you integrate your social, commerce, and customer care workflows in one place.
Posts from Brands Selling on Facebook Shops 6 Excellent Examples first appeared on Sprout Social.