Beginner Guide

Leveraging Social Media and Your Leadership Team During a Crisis

The expectations and expanded scope of executive responsibilities have changed drastically in recent years. Today, customers as well as investors expect senior leaders to respond to world crises and events, be present on social media and engage with their customers in-store and online and in real time. Creating a scalable executive social strategy and activating the right channel at the right time may be more art than science.

Listen to Marisa Kargas, director of digital strategy and brand engagement for Walmart, and Ryan Barreto, president of Sprout Social, during a webinar hosted by the National Retail Federation, as they discuss developing and managing an executive social strategy and interlocking with Huh. The Firm’s Crisis Response Playbook.

Join Karagas and Barreto as they discuss:

  • This is essential when developing your executive social strategy and how to best engage the team
  • Best practices for leveraging social media and social platforms to communicate, manage and scale
  • Gaining an understanding of the decision-making process during a crisis and who your key stakeholders should be

If you’re ready to get started with your executive strategy, don’t forget to visit our resource page.

This webinar was sponsored by Sprout Social through NRF. This webinar is closed to all press and off the record.

A post that leverages social media and your leadership team during a crisis first appeared on Sprout Social.

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