Beginner Guide

How a link in bio instagram tool can boost your brand

As a marketer, you’ve probably heard, read or typed “click link in bio” at least once. It’s become synonymous with Instagram—and so memorable. But your bio link is also a secret superpower. and by using a link in bio instagram tool (eg sproutlink or Linktree) influencers and brands alike can turn their bios into a full-screen experience.

The power of Instagram to attract, educate and sell customers cannot be underestimated. with more than 2 billion monthly users And 90% after a brand On the platform, Instagram is vital in any social strategy.

But how important is your bio link really? And can it affect your larger social goals? Our data science team analyzed over 47,000 public Instagram profiles and over 320,000 SproutLink posts to find out.

Let’s dive

Why do you need a link in bio instagram tool

When you have a sale, email newsletter, and new blog post to promote, which link do you put in your Instagram bio when you can only pick one?

This is the puzzle every social media manager faces. on top of it, People expect and want more personalization from brands—something that doesn’t support a link.

Using a link in bio Instagram tool allows you to include multiple links, giving your audience more content options and ways to explore your brand. with 70% of buyers From turning to Instagram for your next purchase, it pays to make your profile an obvious step in the shopping journey.

when you tap on of britax SproutLink-our link in bio instagram tool—You’ll see product posts from their main feed. Note how not every Instagram post is shown in their link in the bio tool, just that they link to a product that supports streamlined social selling.

Screenshot of the Britax Instagram account and their SproutLink, which shows their Instagram account.
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bicycle brand Travel Pioneer uses its SproutLinks as a shoppable online catalogue, pioneering it with bold, stunning imagery before mirroring its Instagram grid for an easy to navigate experience.

Trek's bicycle-themed Instagram feed and their purchasable SproutLink include a large image of a biker in the mountains and purchasable product images mirroring their Instagram feed.
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Businesses across industries and sizes can benefit from having multiple links in an Instagram bio to create a more personalized, user-friendly experience. It can also increase your channel.

Profiles that use a link in bio see increased engagement

It is best practice to include and optimize your bio link. But we also found that it can play a role in your overall engagement.

According to our analysis, customers who use SproutLink saw an average engagement of 17% more per day on their profile than those who don’t. This association with engagement continued in individual post responses as well—brands using SproutLink saw an average of 17% more responses per day.

Engagement is a key success indicator—for you and the platform. Has the number of likes and the history of the person interacting with the account Signal What Instagram uses to rank posts In Feeds, Stories and Discover. not to mention, 41% of marketers Says community engagement is their top priority.

A chart showing the percentage increase in engagement, impressions, and reactions on Instagram that brands using SproutLink have received.
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Using a link in bio Instagram tool to make your customer experience smoother, more helpful and more immersive is a low-lift effort that delivers higher value for your entire channel.

Social media is all about urgency and simplicity. Having a link in your bio makes it easier for visitors to explore your business and products—especially when they first see the product in a post. In fact, 40% of consumers Says they find the right products by looking at organic brand posts.

A screenshot of Sprout's link in the Bio Instagram tool in Sprout and the data you can analyze with it.
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A link in bio Instagram tool like SproutLink makes this easy by directing shoppers to the product they’ve seen on your feed.

Most common content used with links in the bio Instagram tool

Even as Story links are now available to all users, in-feed posts are vital to product discovery.

We found that 58% of the content used with SproutLink was images. This makes sense, considering 75% of brand posts are single images,

Chart showing the percentage of frequently used content with SproutLinks, including videos, images, and carousels.
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And it should be mentioned that 24% were carousels, leaving video in the minority. Carousels, where you can show more than one product or information, may benefit most from a link in a bio tool. If you offer a carousel of multiple products or blog posts, linking shoppers to a single page containing all of this content can save them from scouring your website.

And it’s worth noting—even with Instagram is doubling down on videocarousel is Highest engagement rate per impression, Making these already engaging posts easy to shop and explore is a no-brainer.

The impact of industry and business size

How you use links in your Instagram and bio will vary across industries and strategies. But our analysis found that a wide range of industries benefit from an optimized link in the bio.

A chart comparing brands using SproutLink, not by industry, and the benefits each industry has seen.
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Consumer Products and Services

Overall, consumer product brands using SproutLink saw a significant jump, with 41% more average followers per day and 29% more average daily unique impressions. If this is your location, using the Instagram bio tool can make your link in the bio an effective “shopping catalog” for your offerings.

financial Services

The financial services industry profile also saw a significant average daily increase in impressions (40%) when using SproutLink.

Contrary to popular belief, Instagram is a powerful channel for financial services brands. It can strengthen relationships and trust with customers, help them stand out in front of prospects, and even attract job seekers.

retail and leisure

The retail and leisure industries (later including sports and entertainment, travel and tourism) – also saw growth.

These industries have something in common: they offer different products, promotions or programs all at once. Using a link in bio Instagram tool where you can introduce multiple links allows people to quickly find out what they want to buy for a more efficient experience.

A screenshot showing Archer Hotels Instagram and their SproutLink, with a large featured image and photos mirroring their Instagram.
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Small Business, Big Impact

Similarly, we found that small businesses got a boost from links in Bio Tools. Small business profiles that used SproutLink saw 23% more average engagement per day than those that don’t. This is even larger than enterprise (13%) and mid-market brands (22%).

And the image that shows small businesses using SproutLink sees a 23 percent increase in average daily engagement.
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Small businesses benefit the most from optimizing your links in bio. When you don’t have a million followers or a huge brand name, social selling on Instagram can seem daunting. It’s important to amplify your influence wherever you can.

All of these industries can be very different. Yet they each drive the result of creating a more optimized bio link. If your brand fits into one of these categories, consider how it could affect your social media goals, customer experience, and your bottom line.

It’s Time to Use a Link in Bio Instagram Tool for Your Business

A link in your bio is more than just a link in your bio. This can grow your social channels and business as a whole, and strengthen your influence as a social media marketer.

Instagram link in bio tool can also speed up your work. For example, with SproutLinks, you can schedule updates to your bio links as you schedule your Instagram posts. And you can pull analytics from your link in the bio to further prove your impact.

It’s time to upgrade your links in bio—all you need is the right tools.

If you are a Sprout user, Try using SproutLink When you schedule your Instagram posts for publication. And if you’re new to Sprout, Try it out for free with a 30-day trial,

about data

All referenced data on Instagram Metrics is based on 47,579 public Instagram profiles of active accounts as of April 4, 2022. Over 320,000 SproutLink posts were analyzed for the purposes of this report. The analyzed SproutLink posts included single images, carousels and videos on public Instagram business profiles.

The post How a Link in Bio Instagram Tool Can Grow Your Brand first appeared on Sprout Social.

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