Beginner Guide

Supercharge your marketing strategy with social

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Sprout Social has partnered with Reuters to bring you a diverse panel of marketing and social media experts to discuss social strategy.

In this session, you’ll hear from marketing experts about how to extract real business value from social media marketing and focus your social strategy to meet your needs.


  • Understand your audience and engage your community:
    Streamline your social monitoring and uncover actionable insights from social data to inform brand and business strategy
  • Stand out in an over-saturated digital space:
    Create authentic, personalized, relevant content that reduces noise with impactful interactions that inspire and connect
  • Measure performance, prove ROI and achieve buy-in:
    Identify key metrics and critical reporting needed to drive strategic decision making across the business with rich social data and dashboards


  • Bianca Shaw, VP of Enterprise Social Media and Digital Brand Reputation at Caesar Entertainment
  • Michael Lampe, VP of Digital and Social at Stagwell Company Hunter PR
  • Emily Sly, Crocs. VP of Global Marketing in
  • Jamie Gilpin, CMO, Sprout Social
  • Laurel Mintz, CEO and Founder, Elevate My Brand

The Supercharge Your Marketing Strategy post with Social first appeared on Sprout Social.

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