Auntie Annies — the beloved brand behind the soft pretzels you love to eat at the airport — is a lot of fun on TikTok.
In almost a year, the brand has garnered over 150k+ followers, garnered 2 million likes and created many viral moments. And it’s thanks to Bari Rosenstein, the social media manager behind Auntie Anne’s.
So how does she turn pretzels into interesting video material? And how can you achieve similar success for your brand?
Join the brains behind Auntie Anne’s, Thursday, June 30 at 1 p.m. CDT (2 p.m. ET, 11 p.m. PT) To hear her tricks of the business to gain new followers and build your own brand on TikTok.
- How to assess if TikTok is right for your brand
- How to get executive buy-in to launch over the network
- Which KPIs to focus on and where to find them in Sprout
Bari’s TikTok bootcamp post first appeared on Sprout Social.