Beginner Guide

How to Make Money on YouTube (And What Creators Should Expect)

Trying to learn how to make money on YouTube?

Because there is a huge window of opportunity for video monetization.
Recent YouTube stats prove it right now How dedicated is the base of the forum. Viewers are logging in everyday And Watching hours upon hours of content per week.
Not to mention YouTube’s staggering $8.6 billion in ad revenue during the fourth quarter of 2021.
The thing is, translating ideas into cash doesn’t happen by accident. This is especially true given how competitive the platform is. You need a strategy.
That’s why we’ve written this breakdown of how to make money on YouTube and what to expect along the way.

5 Ways to Make Money on YouTube (That Actually Work)

Content monetization enabled any The stage is difficult as a producer. YouTube is no exception.

Creators must not sacrifice entertainment value or authenticity for dollars and cents.

Good News? There is no “right” or “single” way to monetize your videos. You have several options depending on your content, audience and promotion strategy.

Let’s take a look at five opportunities to make money on YouTube and how they work.

1. Join the YouTube Partner Program

No surprise here! The YouTube Partner Program allows creators to earn revenue with ads that run on their videos.

Let’s take a quick snapshot YouTube Partner Criteria, aAssuming that you are compliant with the platform’s monetization policies, you must:

  • 4,000+ authentic public viewing hours in the past year
  • 1,000+ customers
  • An active and connected Google AdSense account

Chances are you’ve seen your fair share of YouTube ads. Given that YouTube saw Advertising revenue up 25% year-on-year Last year, you are not alone.

From in-video to pre-roll, advertising is a relatively easy way to make money on YouTube.

youtube ad example

In terms of how much money you can make from ads, there are too many variables for a straight answer. These variables include:

  • Your audience’s demographics such as location and age
  • Are there relevant advertisers for your videos
  • Your Content and Industry

According to YouTube itself, there is “no guarantee” for payment or revenue share. Most of the information floating around is completely anecdotal.

While “$1 per 1,000 views” used to be the norm, times have changed. As the YouTube algorithm has evolved, so have partner programs and advertising policies. For example, there are clear restrictions for the platform Advertising on YouTube Kids. MAll major advertising categories and targeting features are removed from videos targeted at children.

You’re essentially looking at a numbers game regardless. You have to earn thousands (or even millions) of views per video to see any meaningful income.

Not sure about running ads on your channel? Completely understandable. Again, monetization video Don’t stop the growth of your channel.

Filling your videos with non-skippable ads doesn’t make them borderline viewable. That said, there’s some advertising here and totally fair game.

2. Receive support from members who subscribe to the channel

youtube channel subscription Specially designed to support creators looking to make money.

Think of a subscription like a Patreon or Twitch subscription. Members pay a monthly fee in exchange for channel-specific perks. This can include exclusive content, chat badges, and more. These benefits vary depending on your membership level.

youtube channel subscription example

This feature is most relevant for creators who primarily post content to YouTube rather than treating it as a secondary channel. If you’re regularly live streaming or posting daily, subscriptions really make sense. Currently, the eligibility for channel membership is almost the same as for the Partner Program.

3. Insert a promotional link in your video description

Promo links are an easy way to earn money on YouTube without Ongoing ads.

Your video descriptions are valuable real estate and YouTube gives you 5,000 characters to work with. Funneling your YouTube audience to relevant links is a no brainer. For example, a producer might link to:

  • A lead magnet (such as a free course or downloadable resource)
  • their website
  • their merchandise or ecommerce shop

Below is an example of how manufacturers can promote their products in a video description. If nothing else, links can convert YouTube traffic into on-site traffic.

Link in description to earn money on YouTube

You’ll also typically see creators put affiliate links in their video descriptions. The idea here is simple. You discuss products in your video and then provide a direct way for viewers to see them.

This strategy is extremely popular among review channels and creators creating “how-to” content. For example, this video from MyLifeOutDoors explains tips on how to sleep better while camping…

how to earn money on youtube with affiliate link

…and provides affiliate links for the products mentioned in the video.

Affiliate Link Example on YouTube

See how it works? The key here is that the products themselves No The sole subject of the video. Some creators call their affiliate links within their content and others do not. choice is yours!

Comment: Affiliate links are strictly permitted and do not violate YouTube’s TOS. However, the platform does one is clear Policy for External Links, Be sure to review YouTube’s guidelines before leaving links in your videos.

4. Add Sponsors to Your Videos

Sponsored YouTube videos are popular among big and emerging creators alike.

Through sponsored content, you are promoting a brand specifically in your videos. These call-outs are usually made at the beginning and end of a video. Since these forms of ads are literally part of your content, they cannot be omitted.


In the example above, Binging with Babish’s Andrew Rea books his sponsorship from the Cash app at the beginning and end of his video. He also highlights the sponsorship in the video description.

youtube sponsored content description

Viewers are sometimes critical of sponsored videos when the sponsorship is completely irrelevant to the creator, their content, or the audience. The best sponsored videos represent some kind of creative engagement that doesn’t deviate from the creator’s style. This sponsored video from Beauty Within featuring skincare brand Whind is a good example.

Sponsored Content Example


These types of promotions are beneficial for creators and advertisers alike.

youtube sponsored content video description

5. Publish product-focused promotional videos

Branded videos are created with the specific intention of promoting a product or service. These videos may fall into a few categories where:

  • A brand compensates the manufacturer in exchange for their content or reviews
  • The brand has provided the manufacturer with talking points and instructions (think: influencer or brand ambassador content)
  • Creator making a video to highlight a brand and earn affiliate income

These types of videos are common in beauty and skincare brands, where manufacturers unbox PR packages on camera.

unboxing video screenshot

Below is another example from the manufacturer going into detail about Liquid IV and how it works.

branded videos on youtube

In the description of the video, the promotional link of the manufacturer is in front and in the middle.

Promotion link in youtube description

These types of videos are not as common as they can feel a little direct when it comes to promotion. That said, they are relevant to industries such as beauty, health and fitness where audiences prefer to seek out products through YouTube.

Making Money on YouTube: Fast Facts and Frequently Asked Questions

To end things, let’s take a look at some of the most common questions we get from people trying to figure out how to earn money on youtube,

How many views do you need to make money from YouTube?

There is no fixed amount of views you need to earn money on YouTube.

Again, there are a lot of variables involved and dollar figures are real.

data from Influencer Marketing Hub Note that YouTubers can earn $18 per 1,000 ad views, which means $3 to $5 per 1,000 video views,

creator Shelby Church Shared an in-depth analysis of a video that earned 2.2 million views and $743 from ads. it is approximately equal to 33 cents per 1,000 views, She notes that factors such as presentation, age, and audience demographics affected payouts.

how to make money with youtube ad payout example

In short, more YouTube Views Don’t always carry too much money in your pocket.

how many subscribers do you need to make money from youtube

There is no exact number of how many subscribers you need to make money on YouTube.

Creators making a career out of YouTube are frequent uploaders and foster communities.

Piggybacking on the above point, a higher subscriber count doesn’t automatically result in a bigger payout.

The inner workings of YouTube’s advertising platform mean that there is no “right” answer here. we can use youtube tools Like SocialBlade to give us a ballpark figure but the range of estimated earnings is massive. For example, a creator with 90,000 subscribers has an estimated monthly income of anywhere between $200 and $3,400.

socialblade youtube
Our advice? Don’t see your customers as dollar signs. Focus on fostering a community before worrying too much about monetization.

how to make money on youtube without uploading videos

While it is technically Possible To earn money on YouTube without posting videos, this is definitely not the ideal way to approach YouTube.

Think about it. Brands do not grow on Instagram just by posting on TikTok and vice versa. Every platform has different content types, styles and expectations. YouTube is like that too.

Sure, there are steps you can take such as repurposing or cross-posting content on YouTube. It also includes:

  • Republishing Reels or TikTok as YouTube Shorts
  • Take webinars, presentations or slideshows and turn them into videos
  • Taking streams from Twitch or Instagram Live and uploading them as long-form content.

Comment: Speaking of shorts, creators should know about it youtube short fund, this is $100 million fund dedicated to encouraging creators to post Original Shorts. However, the keyword here is original! Cross-posting content probably won’t get you there.

If you want to make money on YouTube, you have to grow your presence first

Earning any level of income from YouTube requires conscious effort and consistency.

That said, countless content creators are doing this with their content. Whether through ads or through sponsorships, there are lots of opportunities to monetize your videos. Hopefully, these tips can help you find a way that makes sense to you!

And if you haven’t already, check out our in-depth guide youtube marketing To take your channel to the next level.

The post How to Make Money on YouTube (and What Creators Should Expect) first appeared on Sprout Social.

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