Beginner Guide

9 Twitter Analytics Tools to Enhance Your Strategy

If you’re investing time and resources into your Twitter marketing strategy, you need to know that your efforts are paying off. And the best way to do this is by using the Twitter Analytics tool.

While Twitter has its own built-in analytics (more on this later), there are many more robust Twitter analytics tools that allow you to take a look at your other social media platforms at the same time, thereby streamlining your reporting process. can go. ,

Throughout this article, we are going to address the top nine Twitter analytics tools that can help you measure your performance and ensure that your tweets are resonating with your target audience.

1. Sprout Social

Sprout Social provides a range of social media management tools, from publishing and monitoring to analytics and reporting. You can easily get in-depth information on how your Twitter account is performing, as well as many other platforms like Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok and more.

Sprout’s Optimal Send Times and ViralPost features also help simplify when it’s the best time to post.

features:

  • A platform overview, demographic information and a look at your profile in one easy-to-use dashboard
  • A look at your engagement, replies, likes, retweets, post clicks and more
  • Customizable look at the growth of your audience during your chosen reporting period
  • Multiple report options to guide your Twitter strategy:
    • Twitter Competitor Report to see how you stack up against the competition
    • Twitter payment performance report to see where your investments paid off
    • The Twitter Trends and Twitter Keywords reports can help you understand where conversations are taking place on Twitter so you can adjust your strategy to gain more reach

price ceiling: Starts at $89/user per month, billed annually

2. SocialPilot

Screenshot of the homepage of the SocialPilot website.

SocialPilot provides social media scheduling, content curation, its own browser extension, advertising help as well as analytics. The platform allows users to bulk schedule up to 500 tweets at once, making it easy to create and share a large number of Twitter posts at a time. Then, you can take advantage of their Twitter analytics tool to keep track of their performance.

features:

  • White-label reports that can be fully customized to your branding, and are ready to be shared with your team
  • Track hashtags and influencers to track conversations related to your brand
  • Find out who interacts the most with your posts so that you can offer a free product in return or as a thank you

price ceiling: Billed annually, starting at $25.50/month.

3. Keyhole

Screenshot of the homepage of the Keyhole website.

Keyhole is different from some of the other tools we’ve already covered because their focus is on social media analytics and reporting. Instead of offering this as just one of their features, they have dedicated their entire tool to ensuring that users are able to gather the most accurate and comprehensive social media insights possible.

features:

  • Generate automated, comprehensive reports that eliminate any potential for human error in spreadsheets
  • Campaign-specific reporting so you can see how individual social media promotions are performing
  • Hashtag reporting that lets you track user-generated content and other hashtags promoted by your brand

price ceiling: Custom Pricing—Contact their team to discuss your needs and get a quote.

4. Clear

Screenshot of Claire's Twitter profile analysis tool.

Clear is an influencer marketing platform that also has some free tools specifically for Twitter. Overall, Clare is dedicated to helping users work with, manage and analyze influencer marketing campaigns and build relationships with popular influencers.

features:

  • A free tool to help you find the best influencers to work with on Twitter
  • A free tool that lets you analyze Twitter profiles—you can use it on your own or to gather insights on potential influencers

price ceiling: The two Twitter-related tools above are completely free, though you need to create an account to use them. In order to use their services for other platforms, you will need to schedule a demo to receive custom quotes.

5. Tweepsmap

Screenshot of the homepage of the Tweepsmap website.

Tweepsmap is a Twitter-only analytics tool that helps you gain actionable insights through their AI. While they certainly provide analytics, some of the other features Tweepsmap provides Twitter users with are post scheduling, optimal tweet times, and engagement insights. The biggest complaint Tweepsmap users have is that the user interface can sometimes be confusing and hard to use, but with enough practice, you should be able to figure it out.

features:

  • Audience interest and sentiment analysis to give you an idea of ​​what your followers are talking about
  • Twitter engagement dashboard to track how your followers are receiving your Tweets
  • Twitter Follower Segmentation so you can know who is following your account

price ceiling: They have a completely free plan with limited features. Paid plans start at $7/month, billed annually.

6. Followerwonk

Screenshot of the homepage of the Followerwonk website.

Followerwonk is just another website full of tools just for Twitter. While it can be useful to have a tool that lets you access all of the analytics at once, tools that can be on a single platform can also be useful—especially because tools like Followerwalk have either a free plan option or a free plan option. Has a very low price point, makes it easy to add to your other social media management tools.

features:

  • Analyze Twitter accounts to find out who they follow, which can be a great way to pinpoint potential customers you should be interacting with
  • Compare users to find gaps or overlaps about how your followers sync up with your competitors
  • Track the growth of your followers over a specified time period to see how your account is growing

price ceiling: There is a free plan. Paid plans start at $23/month, billed annually.

7. Twitonomy

Screenshot of the homepage of the Twitonomy website.

Twitonomy is another Twitter-specific tool on our list. Their tagline is “Twitter #analytics and much more…” and they certainly offer a lot of features. It is easy to use; Simply log in with Twitter and start analyzing your profile, your competitors, your followers and more.

features:

  • Basic dashboards that give you information about your (or a selected account’s) Tweets and engagements
  • Ability to back up and export your Tweets to keep an archive of everything you’ve shared on Twitter
  • Follower reports that let you find out which accounts don’t follow you and other interesting metrics

price ceiling: Twitonomy offers a completely free plan with limited features. To access more features, paid plans start at $19/month.

8. Brand 24

Screenshot of the homepage of the Brand24 website.

Brand24 is a media monitoring tool that helps you monitor and analyze media mentions across multiple platforms like social media, news publications, blogs, radio and more. It’s useful to use this when analyzing your Twitter mentions so that you can stay on top of any conversations happening around your brand or industry.

features:

  • Automatic sentiment analysis that will give you a bird’s eye view of how Twitter users feel about your brand
  • A mention feed that allows you to quickly and easily find all Twitter mentions of your brand so you can organize and respond
  • Marketing analytics that shows you how many mentions your brand is getting, broken down into positive versus negative sentiment

price ceiling: Billed annually, starting at $49/month.

9. Twitter Analytics

Screenshot of Twitter's built-in analytics tool homepage.

Twitter Analytics There is a completely free, built-in analytics tool that Twitter offers to all users. To access, just go analytics.twitter.comOr from your regular Twitter feed, click More In the left sidebar, then click Analytics, Here, you get basic information about your best performing Tweets, your last 28 days over the previous period, and how much engagement your individual Tweets get.

features:

  • Monthly highlights that show your top tweets, mentions, followers and other monthly updates
  • Let’s dive deeper into the number of engagements and what those specific engagements were for each tweet (ie, likes, profile clicks, detail detail, retweets, replies and more).
  • Your average monthly engagement rates, number of replies, retweets and more

price ceiling: Twitter Analytics is completely free for all Twitter users.

Find the Best Twitter Analytics Tools for Your Brand

Optimize your Twitter marketing strategy with the best tools to monitor and analyze your performance. Making sure your tweets are resonating with your audience is the only way to know if your efforts on the platform are paying off. Start analyzing your tweets and consider doing a Twitter audit to make sure you’re creating and publishing the best possible content.

The post 9 Twitter analytics tools to grow your strategy first appeared on Sprout Social.

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