Beginner Guide

Instagram Ads: The Eight Step Guide to Your Brand

If you want to get the most out of your Instagram marketing, now is the time to try Instagram Ads.

Instagram is 2 billion active Instagram users every month, and the average user scrolls through the platform for 53 minutes every day. With this kind of usage, Instagram ads can help you expand your reach significantly.

if you are new to Instagram Ads, this guide will help you get started.

Read on to learn more about what Instagram advertising is, why it’s a great strategy for your business, and how to create your first Instagram advertising campaign.

  • what is instagram advertising
  • Why Advertise on Instagram
  • how much does instagram advertising cost
  • how to create instagram ads

what is instagram advertising

Instagram advertising is a paid service that businesses use to promote their content. Instagram began offering ad spots to select businesses following its acquisition of Facebook in 2013. In 2015, Instagram opened advertising to all businesses, and as of 2017 1 million advertisers On the stage.

Why you should advertise on Instagram

Organic social media strategies may seem cost-effective at first, but they rely on a lot of trial and error, and can only get you if you’re up against the ever-changing social media algorithms,

This is why it is so important to focus on a social media strategy that includes both organic and paid strategy, That way, you get the best of both worlds. You are actively engaging with your audience through your Instagram posts, and with ads, you are reaching an even larger audience that might not know about your brand.

As a visual medium, Instagram ads provide a great way for you to showcase your product. with and Instagram ShoppingYou can make it easier than ever for Instagram users to convert to customers.

how much does instagram advertising cost

The cost of advertising on Instagram depends on several factors such as the mobile device you’re targeting, demographics, day of the week, and whether your ad is running during a major television event.

It all comes down to your target audience, which is why it’s so important to know Your Instagram Demographics,

to make the most of your marketing budgetDevote money to ads and campaigns only if they will help your bottom line.

Put money behind posts and content that you already know and do well organically. Test everything out to see the one that performs best, and devote most of your advertising spend to that. Be sure to measure the success of your ad and take note of anything that didn’t live up to what you expected.

how to create instagram ads

You create your Instagram feed ad and inside an Instagram story ad Facebook Ads Manager,

To start creating your first Instagram ad, log in to your Facebook Ads account, go to your Ads Manager, and start a new campaign.

Step 1. Choose your advertising objective

Once you’ve created a new campaign, the first step in creating an Instagram ad is choosing your objective.

If you choose an objective that doesn’t make sense, such as creating a traffic ad for a video or a sales ad for an Instagram placement, Facebook will likely reject your ad.

Step 2. Name your Instagram ad campaign

After choosing your ad objective, you’ll name your campaign. This is the best way to keep track of your ads in Ads Manager.

You will then choose any particular categories that apply and specify the campaign details.

instagram ad campaign
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You can also start a split test for different ad variations, as well as decide whether to optimize your budget across ad sets.

if you choose profit campaign budget, the platform will automatically distribute your advertising budget across your ad sets. Or you can manually allocate spend for each ad set.

Step 3. Decide How to Design Your Ads

You can design your own ads, or “dynamic creative”, if you want Ads Manager to create your ads. If you go that route, you’ll upload different ad elements—for example, images, CTAs, and ad copy—and Ads Manager will test out different designs.

Step 4. Choose Your Customization and Delivery

Now, decide how you will be charged when you run the ad.

IG Ads - Optimization and Delivery
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Step 5. Define your advertising budget and schedule

When you advertise on Instagram, you have complete control over when you’ll run ads and how much you’ll spend on them.

IG Ads - Optimization and Delivery
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First, choose between a daily budget and a lifetime budget. Daily budgets allow your ads to run indefinitely while spending up to your allotted amount of time each day (you can still set start and end dates), while lifetime budgets will run for a set amount of time.

If you choose a lifetime budget, you can also choose a specific schedule for your ads. Perhaps you want them to appear only on weekdays or weekends. You are able to manually select the days and times your ads appear for your target audience.

Instagram ad scheduling
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Step 6. Target Your Audience

Ah, now the good part! target your audience This is how you will optimize your Instagram advertising strategy.

You don’t want to waste money targeting anyone and everyone. This is your opportunity to really nail down the demographics, interests, and behavior of your brand’s target audience.

Step 7. Choose your ad placements

This is where you will decide where to display your ad.

IG ad placement
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Instagram ad placement
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To advertise on Instagram only, uncheck Facebook and check audience network,

Step 8. Choose Your Instagram Ad Format

After completing the last three steps, click on Continue to go to your ad creation dashboard. This is where you will upload your content, write your ad copy and publish your ad.

It’s also a good time to give us Instagram ad sizing guide Check it a second time to make sure you’re uploading the correct size ad assets.

There are different formats available depending on the ad objective you choose, but the basic Instagram ad formats are:

  • Photo Advertisement: These include an image, so you want to make sure it’s a good image.
  • Carousel Advertisement: These allow users to scroll horizontally through multiple images or videos on their mobile device.
  • Slideshow Advertisement: These are similar to carousel ads, only the images “play” automatically (no scrolling required).
  • Instagram Video Ads: These are video clips that can be anywhere from 3 seconds to 60 seconds long.

Visualize Your Instagram Ad Performance With Sprout

You’ve created your ad, but need to check performance.

With Sprouts Paid Performance Reports for Instagram, you can track the number of Instagram ad campaigns for the metrics that matter most.

sign up for free trial today And let Sprout take care of the rest.

Start your FREE Sprout trial

Advertise on Instagram Today

Ready to start creating Instagram ads on your own? We can’t wait to see what you put together.

If you’re looking for more tips to manage your perfect Instagram strategy, check out our comprehensive guide to improving yourself. instagram marketing strategy,

Post Instagram Ads: The 8 Step Guide to Your Brand first appeared on Sprout Social.

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