Beginner Guide

Create Creative and Unique TikTok Bios With These 7 Tips

TikTok Bios is the best place to showcase your personality, brand and creativity. But with over 1 billion monthly active users, TikTok is a crowded place. So how can you make your TikTok bio stand out from the rest?

In this post, we will share some of the best TikTok bio ideas that will help you get more followers, views and likes. We will also show you some examples of awesome TikTok bios of successful brands and influencers.

  • Where is the bio in Tiktok?
  • best practices for tiktok bios
  • tiktok bio ideas to inspire you
  • tiktok bio examples from brands
  • Creating the Best TikTok Bio for Your Brand

Where is the bio in Tiktok?

Your TikTok bio is below your profile picture on mobile and desktop view.

How it looks on mobile:

Screenshot of Sprout Social's TikTok profile via mobile, with a pink arrow pointing directly to the bio above the video feed.
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And here’s what it looks like on desktop:

Screenshot of Sprout Social's TikTok profile via desktop, with a pink arrow pointing to the bio directly above the video feed.
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You can edit your bio by clicking the Edit Profile button below your profile photo.

The maximum length of a TikTok bio is 80 characters, including spaces. They can span five lines, and each line break counts as one character. You can also add emoji (which count as two characters), hashtags, and badges to your bio (if you’re verified on TikTok).

If you have more than 1,000 followers on TikTok, you can also add a link in your bio. This is a great way to drive traffic to your website or blog.

how to add link in tiktok bio

If you have a TikTok business account with more than 1,000 followers, you can add a link in your bio. This strategy is useful if you have a website or campaign landing page that you want to promote.

  1. Open the Tik Tok mobile app.
  2. Go directly to your profile page by selecting your profile icon.
  3. click on edit Profile,
  4. You should see an option to add Website, Add your homepage, campaign landing page or third party linking app here.
Two mobile screenshots from the TikTok app as well: The left image shows a pink arrow pointing to the Edit Profile button on the Sprout social TikTok profile.  The right screenshot shows a pink arrow pointing to the website input area of ​​the Edit Profile section.
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At this time, links can only be added to your TikTok bio through the mobile app, not desktop.

best practices for tiktok bios

Crafting the perfect TikTok bio can be tricky, and there are a few things you should keep in mind to ensure that yours is creative and unique.

Here are some tips to prepare good bios for tiktok.


While writing bios for TikTok, you need to be concise and to the point. TikTok users are scrolling through hundreds of profiles, so you want your profiles to be easy to read and digest.

be descriptive

Use your TikTok bio to describe who you are and what you do. This is your chance to tell your followers a little bit about your brand and what they can expect from your profile.

show your personality

When TikTok users visit your profile, you want them to know what makes you special. are you funny? creative? a great dancer? Think about what sets you apart from other TikTok users and make it a part of your bio.

Link to your other social platforms

If you have more than 1,000 followers, TikTok allows you to add a link in your bio. You can link to your website, YouTube channel or other social media platform. It helps to drive traffic to your other channels and increase your following across the web.

Include call-to-action

While your TikTok bio should be brief, you can use it to encourage visitors to take action. For example, if you’re promoting a product or service, include a link to your online store. Or, use your TikTok bio to encourage people to sign up for your email list.

add emoji

Adding emoji to your TikTok bio adds personality and flair. But remember that each emoji counts as two characters. Keep in mind, using emoji can make it difficult for screen readers to read your bio, so use them sparingly for better accessibility.

stay on brand

Remember, your TikTok bio and profile photo is the first thing that TikTok users will see when they visit your account. Make sure both are on-brand and give TikTok users a good idea of ​​what they can expect from your content.

tiktok bio ideas to inspire you

TikTok is all about creativity, so don’t be afraid to experiment with your bio. Here are some TikTok bio ideas to get you started:

Use memorable phrases like this:

  • stressed, blessed and always well dressed
  • do it passionately or don’t do it at all

Be funny or funny:

  • I love big…choreographed dance numbers and I can’t lie
  • show more…

Use pop culture references:

  • It’s just a sweet, sweet fantasy, baby…
  • who run the world?
  • “There is no substitute for hard work. Always be humble and hungry. Dwayne Johnson
  • Stay Classy, ​​San Francisco [or your city]

Be Related:

  • is this thing on?
  • I don’t play games, I win them

be yourself:

  • I Travel, Food + Culture
    follow me around the world

tiktok bio examples from brands

Check out these TikTok bios from some of our favorite TikTok accounts.

1. Vessi. use humor like

Screenshot of Vesey's TikTok bio.
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@vessi is a Canadian footwear brand that specializes in waterproof sneakers. This expertise is evident when you read his TikTok bio, which uses a raindrop emoji to emphasize his waterproofing technology. The “CEO of Dry Socks” also emphasizes their waterproofing expertise.

This tiktok bio idea for business is short, sweet and to the point. It tells TikTok users exactly what they can expect from a Vesey account: waterproof sneakers. And, it does so in a way that is creative, unique and humorous.

2. Anián . show your values ​​like

Screenshot of Onion's TikTok bio.
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@anianmfg is a circular fashion company that makes clothing from recycled natural fibers. Anion’s TikTok bio is short, but it packs a punch. In just a few words, they communicate their brand values ​​of environmentalism and sustainability: “Waste ain’t wasted until we waste it.”

This is a great example of how you can use your TikTok business bio to communicate your brand values. By including information about its recycled content and commitment to environmentalism, Anián is able to show users who they are and what they stand for.

3. Promote Yourself Like Edison

Screenshot of Edison Ray's TikTok bio.
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@addisonre is a TikTok influencer, TV personality, beauty guru and actress. Addison’s TikTok bio is all about promoting her content, be it her music, makeup line or upcoming performances.

This tiktok bio example shows how to promote yourself if you are an influencer with multiple platforms or projects: her bio promotes her music and the link in her tiktok bio promotes her beauty line. By including links to its various endeavors, Edison is able to show users all the different content they create.

4. Be Clear and Concise Like Christina Kors

Screenshot of Christina Kors' TikTok bio.
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@kristinacors is a digital nomad who makes TikTok videos about his travels, work and life as a “solopreneur”. Her TikTok bio is a perfect example of being clear and concise.

With just a few words, Corse tells users who she is and what she does: “Digital nomads w/ remote work tips. Travel hacks and bucketlist experiences. Latina.” This is important for TikTokers who want to build a following around a specific niche or topic.

5. Plug Your Events Like the NBA

Screenshot of the NBA's TikTok bio.
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If your brand has regular events, TikTok is a great way to promote them. For example, @nba uses his TikTok bio to promote his live games and events: “#KiaTipOff22 starting October 18th on TNT.”

It helps people get excited about upcoming events and encourages them to buy tickets or tune in. The NBA also includes a bio link in its TikTok bio, which takes users to a landing page where they can download the NBA app, preview and test cheaters. Upcoming season schedule. Talk about a one-stop shop!

Creating the Best TikTok Bio for Your Brand

Your TikTok bio is an opportunity to showcase your brand personality and give users a taste of what they can expect from your account. It is also an easy way to promote your products, events, website and apps.

Whether you are into funny tiktok bios, serious tiktok bios or tiktok bios that are more on the creative side, we hope this guide has given you some inspiration.

If you are just getting started with TikTok, use our complete TikTok marketing guide to guide your strategy.

Post Craft Creative & Unique TikTok Bios With These 7 Tips First appeared on Sprout Social.

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