5 Best TikTok Marketing Agencies in 2023
At the end of 2021, TikTok crossed 1 billion monthly users, making it one of the Internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space.
And with consumer preferences tilting toward short-form videos, agencies specializing in TikTok marketing remain high in demand. In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, and how to expand their services to more agencies. Create a business case for
5 Top TikTok Marketing Agencies (With Case Studies)
Before you get started, here’s a tip: learn from agencies that have already joined TikTok by looking through TikTok’s official marketing partner directory. The directory features a variety of marketing agencies and other companies that provide a variety of services, including popular services such as creative, commerce, sound and campaign management services.
To ease your research, we have put together a list of some of the best TikTok marketing agencies and shared how they approach creating successful campaigns with clients:
Who are they: Byte/Department is a marketing technology agency based in London, New York and Berlin. Byte was acquired by the department in February 2021.
They provide a variety of services for analytics, technology, creative and media services. Some examples of Byte’s services include chatbot creation and augmented reality. They are also an official Snapchat Lens Partner.
Case Study: ASO
Byte/Department worked with ASOS to create the British online fashion retailer’s first TikTok campaign. The branded hashtag challenge #AySauce encouraged users to showcase their outfits in the United States and United Kingdom.
The three-week campaign included a branded TikTok sound, in-feed ads, an interactive augmented reality experience and a diverse trove of talent including Holly H from Love Island, the Nefti Brothers, Michael Leigh, Jordan Fisher and Luke Trautman. ,
3 Sauce Looks…Which Is Your Favorite? A, B or C? 🔥🔥 @asos #AySauceChallenge #ASOS #Ad
♬ Ay Sauce – Casino
The #AySauce campaign resulted in 448,000 user videos and over 1.2 billion views in just three weeks. The challenge increased the brand engagement rate by 15.79%, which was well above the set benchmark.
Who are they: Incubata is an international digital marketing agency providing solutions including consulting, media services and creative production.
Case Study: Fabulous Furniture
Fantastic Furniture is an Australian retailer that is a favorite for furniture and bedding. The brand wanted to use TikTok to drive traffic to its website and expand its reach to a more engaged audience.
Fantastic Furniture partnered with Incubata to create TikTok influencer content. The agency collaborated with content creators @brookestyless and @georgieandzac to create the DIY room makeover video. Thanks to their unique content approach, Fabulous Furniture can use these sponsored videos to reach new, younger audiences.
TikTok videos were also repurposed for TV commercials, but they proved to be more effective on their native platform. When both the pieces of content were compared, the click-through rate for TikTok videos was 8% higher. The highest performing TikTok creative earned an impressive 108% view-through rate increase.
Come join us to give a new look to our living room. @fantasticfurniture #Findyourfantastic Advertisement
♬ Waterdrop – Chris Alan Lee
In a side-by-side comparison, the cost per click of Influencer content was 10% lower than television ads, allowing Fantastic Furniture to reach their target audience and drive more traffic to their site while being cost-effective.
3. Dash Hudson
Who are they: Headquartered in Nova Scotia, Dash Hudson is a social entertainment marketing software company. Their digital and creative solutions help global brands optimize their social entertainment and commerce strategies.
Case Study: Mecca
Australian beauty retailer Mecca wanted to identify long-lasting, high-performing TikTok content that could authentically connect with their current and future audience in order to increase their ROI.
Maize collaborated with TikTok and Dash Hudson to learn trend traction and create a holistic, data-driven content strategy for organic and paid creative campaigns.
This is glowing skin for me. 🍉 Buy the #GlowRecipe at MECAbeauty. #fyp
♬ Kali X Ari – Jerk
The beauty retailer used Dash Hudson’s TikTok insights to pinpoint the highest performing creators and content pillars to guide the direction of the videos. They then used this information to inform their content creation process.
With data from Dash Hudson, discovered brands using both organic and paid TikTok content within a single campaign affected its overall success.
Achieve a cushiony, velvety, blurred-lip look with the new #NARS Air Matte Lip Color. SHOP NOW at MECAbeauty.
♬ Tiger Blood – Jonathan Paulsen
After their first campaigns, Mecca saw incredible growth in a number of metrics, including followers, video views, and engagement. Followers grew by 64% and the creative garnered over 12 million views. Some 147,000 engagements were also earned.
Who are they: Whalar is an award winning manufacturer commerce company based in Australia, Germany, Spain, the United States and the United Kingdom. They provide services including talent management and brand partnerships.
Case Study: Chup Chup
Chupa Chups intended to use TikTok to create a strong brand association between Halloween and the Spanish lollipop brand for a new audience in the United Kingdom.
Duet with @PlanetFood this Halloween and get ready for the spooky season! 🎃 #ChupaChups #Halloween #AllWrappedUp
♬ original sound – chupchupshuk
Chupa Chups partnered with Whaler to create an ad during the spooky season, and the result was hilarious. Their Halloween campaign provides a great example of what can happen when content successfully aligns with a community or strong theme: brand recall was 42.6% and brand association was 5.7%, proving the campaign a success.
5. VMG Digital
Who are they: VMG Digital is an international creative services company that specializes in sponsored video ads and video content. They focus on using existing brand assets for content or mobile optimization, and also provide full-funnel marketing support.
Case Study: Samsung
Samsung is aiming to promote its new Galaxy Z Fold3 at millennials and Gen Z with the Z Flip3 in the Vietnamese market. The global smartphone brand tried to up the ante and connect with the younger generation by showcasing what their new foldable phone can achieve.
To accompany a series of ads, Samsung created a branded hashtag challenge #VuDieuGapMo (Folding Dance). Popular TikTok creators like @hoaa.hanassii were used to give the campaign more visibility and encourage users to participate. To further encourage participation, Samsung is offering a chance to win prizes including a Galaxy Z Flip3.
#VuDieuGapMo Gập gập, mội mội I love it!!! Xịn qua xịn qua ❤️ #TheHeGalaxyZ #ad
♬ Open With Galaxy Z – Meow Amazing
The results of the campaign were astonishing: in just two weeks, #VuDieuGapMo became the fastest TikTok campaign to reach 1 billion views in Vietnam. Over 259,800 videos were created for the challenge. Most of the benchmarks for the campaign were exceeded and Samsung saw a 14% increase in sales compared to its campaign target.
What TikTok marketing services can agencies provide?
TikTok marketing agencies typically provide services that can be divided into two categories: strategy and content creation/execution. Here is a brief summary of both:
Agencies can help brands create an overall TikTok marketing strategy. This may include defining target audience and goals, conducting competitor analysis, analyzing and reporting.
It is common for agencies to use social media management software such as Sprout Social to accomplish these tasks. We don’t want to toot our horn, but we are an Official TikTok Marketing Partner. And we are one of the only social media management software companies to offer TikTok integration. You can use Sprout Social’s TikTok management tools to manage, analyze and optimize your campaign.
With video scheduling, you can manage comments and share presentation-ready analytics reports in our smart inbox.
TikTok content creation and execution
Agencies can also help manage complete content creation and campaign execution. Along with video creation, this can include building partnerships with content creators and influencers.
There are several types of TikTok business solutions agencies can offer their clients, such as paid strategies using topview and in-feed ads, or engagement strategies using branded influencers and hashtag challenges.
Next Steps for TikTok Marketing Agencies
If you are an agency developing existing services, then given your popularity and effectiveness, TikTok marketing is a great place to expand your offerings.
And if you want hands-on experience to learn more about how Sprout can help you manage and analyze your new campaigns, sign up for a free one-month trial.
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