Beginner Guide

How Glossier shaped their 2023 social strategy around TikTok, Community and more

Glossier knows a thing or two about social media,Enough for 2.6 million followers on Instagram and more than 345k followers on TikTok. What once started as Into the Gloss, a beauty blog dedicated to highlighting beloved products, has turned into a beauty brand founded in 2014 that has rapidly developed a cult following on social.

Social media is constantly giving itself a makeover and has changed dramatically over the past few years. The Instagram-born brand has had to evolve its social media strategy as well.

Join Glossier’s Jamie Dinar, senior manager of social media and digital content, as she reflects on the past year and reveals how the brand will continue to evolve its vision for 2023 and beyond, You’ll hear about:

  • How to adjust your social strategy to stay relevant
  • Why community-building is the foundation of Glossier’s brand and how to do it well
  • Top Tips for TikTok and Social E-Commerce


The post How Glossier Contours Their 2023 Social Strategy Around TikTok, Community and More appeared first on Sprout Social.

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