Facebook commands a huge user base and is still the largest social network. Facebook’s latest statistics show that there are currently 2.89 billion monthly active users on the platform. If you fail to maintain a proper Facebook business page, you may miss out on reaching those 2.89 billion users.
A Facebook business page is the centerpiece of any Facebook marketing strategy. This is where you can share information about your business and promote your new products. In addition, your page serves as a channel for providing support to your customers. In this guide, we show you the step-by-step process for creating a Facebook business Page that engages your audience.
- what is facebook business page
- How to Create the Perfect Facebook Business Page
- Tips for Maintaining an Attractive Facebook Business Page
what is facebook business page
A Facebook business page is a public Facebook account that represents a business organization. You can use the Page to share information about your business such as your address, contact details and hours of operation. Additionally, it is the perfect place to share updates about your business and promote products, services and events.
Thus, a Facebook business page allows you to create a space to connect with your audience. Additionally, by setting up a business Page, you’ll gain access to the Facebook Shop and advertising tools. This allows you to list your products for sale on the platform and even create paid ads to expand your reach.
Meanwhile, a personal Facebook account represents the individual. It can be either private or public depending on your settings. While people can like and follow a business Page, they can only add a personal profile as a friend. Furthermore, a personal profile does not come with the marketing and advertising tools that are available on business pages.
How to Create the Perfect Facebook Business Page
Ready to Create Your Own Facebook Business Page? Follow the steps below to get started.
Step 1: Create a new Page from the “Pages” section
From your Facebook homepage, click on “Pages” in the left-hand panel. This will open a dashboard to manage all your Pages and profiles. Click on “create new pagebutton under “Your Page and Profile”.
Step 2: Enter your Page name and category
Next, enter the name of your Page. It should be similar to your official business or brand name so that your audience will immediately recognize it. In other words, choose the name that your customers will use when searching for your brand.
Next, you need to include a business category. Type in a keyword or two in the field provided and Facebook will make some relevant suggestions. You can choose up to three options for categorizing your Page. This is essential to help people understand what your business is about.
Step 3: Add Your Page Bio
While the bio is an optional section, a brief description of your business can be helpful. This is where you can provide more information about what your brand does and what it stands for. Your introduction may only be around 100 characters so be sure to keep it clear and concise.
The bio will appear prominently below your Page’s name, so it should be engaging and relevant. Consider using your brand slogan here instead of introducing a new one. Once you are done, click on “Create Page”.
Step 4: Include Your Business Description
Now that you’ve created the Page, it’s time to make it more complete by including additional details about your business. To complete your setup, you’ll need to include the following information about your business:
- phone number
- Email address
- physical address
- hours of operation
After filling the details, click on “nextto move on to the next step in your Page setup. Alternatively, you can skip this step for now and add those details later.
Step 5: Put together your profile imagery
One of the most important steps is customizing your page with high-quality imagery. The visuals on your page will help you make an impression on your audience. That’s why it’s important that you carefully select images that truly represent your brand and are instantly recognizable.
First you will need a profile picture. As highlighted in our social media image size guide, it should be at least 180 x 180 pixels. Remember that this picture will come out as a circle, so avoid including any important details in the corners.
Ideally, businesses should use their brand logo as a profile picture. This helps viewers immediately associate the Page with a brand they already know. Alternatively, local businesses may consider including a photo of the storefront or owners. Some may even use a photo of their best offer instead.
For your Facebook cover photo, the recommended size is 820 x 312 pixels. Anything smaller than this will look stretched and distorted. Consider using an existing template from a photo editing tool like Canva to make sure your cover photo is perfectly sized.
You can also choose to include a call-to-action button to show at the top of your page. This will help guide page visitors to the action you want them to take. Perhaps you want them to book an appointment, view your shop, call your business, send a message or even receive a ticket. Choose the most relevant option, click on “”next“and hit”save,
Other optional steps include linking WhatsApp to your Page and inviting your friends to like the Page. You can choose to skip these steps for now and hit “Full, But keep in mind that you’ll still need to complete those steps later to repair the health of your Page.
Improving your Page positioning is essential to creating a business Page that people will want to engage with. At the top of your Page, Facebook will give you suggestions on steps you can take to improve. As you complete these actions, the health of your page will improve.
Your Page is now all set up, so you can start creating posts or even running ads to promote it.
Tips for Maintaining an Attractive Facebook Business Page
Setting up your Facebook business page is the easy part. Getting your Page off the ground and maintaining that growth to create an engaging business Page is challenging. Here are some social media management tips to help you out.
Keep your business information up to date
Remember that people use your Facebook Page to learn about your business. They can use this to find out where you are located or when you are open. Be sure to include the most up-to-date information about your business so that your Page becomes a reliable source of information. For example, if you’re changing your operating hours for a holiday, be sure to add that detail.
set specific goals
Working towards a specific cause can give you a sense of direction in your Facebook marketing. Start by thinking about the purpose of your Facebook page and who your target audience is. Do you want to support the community of current customers? What about attracting new people?
Decide on specific goals that are achievable and can contribute to your Page’s growth. These goals will ultimately inform every aspect of your Facebook strategy. This includes the resources you put behind your Facebook business Page for your overall content strategies.
Create a Facebook Content Strategy
Given what we know about the Facebook algorithm, brands should be careful about being over-promotional. It is important to know when and how often to post on Facebook.
Based on our research on how often to post on social media, most brands post at least a few times per week.
Plus, it’s not enough to just keep creating the content you want to create. Think about what your audience wants to see from you so that you can come up with a content strategy that delivers results.
What consumers want to see from brands on social, according to the latest Sprout Social Index.
connect with your customers
it’s important to realize that your Facebook page is No Something you can “set and forget.”
Customers may comment on your posts and ask you questions through Messenger. Failing to respond promptly to customers can result in loss of sales or followers.
So you have to be present on social media and be prepared and ready to engage. This doesn’t mean you have to respond to every single question posted on your timeline or in your inbox immediately. This means that you need to keep a close eye on information and conversations.
This would include investing in social media management tools that can help you stay on top of those messages. For example, Sprout offers a smart inbox where you can track all your incoming messages, comments, and social media mentions in one place. From here you can quickly view and reply to your Facebook messages and comments.
Use analytics to drive your path forward
Your Facebook Page Insights can tell you a lot about how your current Facebook strategy is working. This can show you how people are engaging with your posts and how your page is growing. Use these insights to inform your decisions and improve your current strategy. For example, you might want to share more videos because your analytics tell you that people are engaging with your video posts a lot.
Once you start running ads from your Page, you’ll be able to see how your promoted posts are performing. Experiment with different variations of your ad copy, placement and creative to see which has the most impact. This will allow you to create a Facebook advertising strategy that keeps evolving.
start growing your facebook page
The tips highlighted above can help you go ahead and create an attractive Facebook business page. Make sure you use them with a solid marketing strategy to grow your audience. Check out our guide on how to use Facebook Business Manager for more tips and tricks to help you.
The post How to Build a Facebook Business Page That Attracts Customers appeared first on Sprout Social.