Marketing Info

How to create a segmented user experience

Your business does not provide a homogenous customer base. Unless you are an incredibly specialized service, it is likely that…

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Content has changed

It’s not too long now that you can follow the formula below to attract and generate leads for your business:…

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How to Use Slack to Keep Your Remote Team Engaged

Trying to figure out how to use Slack? Good. It is totally worth it. boasting 10+ million daily active usersThe…

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Why a solid landing page is the key to effective PPC

Some marketers choose to send prospects who click through to their paid search results on their website’s homepage. While this…

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6 Time-Saving Hacks for Content Creation

When content creation is done correctly, it takes a lot of time. The subject is planning, research, editing, revision, the…

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7 Reasons Why Offer Software Will Boost Your Sales

You are probably well aware of how important business propositions are to acquire customers and win new business. If you’re…

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How Brands Can Support Asian Pacific American Heritage Month on Social

As an Asian American woman working in marketing, I am conflicted about Asian Pacific American Heritage Month (APAHM). While I…

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What does the future of paid search look like?

Paid search has been an important channel in a broader marketing strategy over the years. But we’ve also seen some…

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8 video types that every business should master in 2021

What was once a complimentary, well-deserved component of content marketing, now plays an essential role. Video has emerged front and…

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My First Year as a Duct Tape Marketing Consultant

My first conversation with John Jantsch happened in April of 2016 at the annual Social Media Marketing World conference in…

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